Manufacturer's restructuring plan aims to increase profits and return on classic motorcycles; new Sprint is considered for the country
This week, Harley-Davidson announced its new strategic plan aimed at restoring sales volumes, profits and values, called “Back to the Bricks.” The main repercussion of this onslaught would be the arrival of significantly cheaper models and even the return of some of the brand’s more affordable motorcycles.
According to the manufacturer itself, the old Sportster family will return to sales, and the media is also considering a new, even cheaper model. This one is already predicted by the international market and would be called Sprint.
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The Harley-Davidson Sprint was a flat track developed with Aermacchi in the 1960s, and an attempt by the brand to compete in the market for more popular motorcycles, as the variant had 250 and 350 engines.
At the end of 2025, the international media reported that the brand would return with the Sprint name in a model, once again, more affordable. Now, with the manufacturer’s official announcement added to a new moment of fragility for the brand, the name Sprint is considered certain to spike the low price of Harley-Davidson models.
Even though it has not yet been confirmed for Brazil, the model has a great chance of coming and making a difference in the market that lacks small motorcycles from the brand.
Who seems to be certain to return is the Sportster family, which had in its lineup the classic, beloved and affordable Iron 883, discontinued in 2020.
The Harley-Davidson Iron 883 used the traditional 883 cm³ Evolution V-Twin engine, air-cooled, with two cylinders in a “V” at 45°. The set delivered about 51 hp of power and torque of approximately 7,4 kgfm, offering strong responses at low revs, a striking feature of the North American brand’s motorcycles. The gearbox was a five-speed, with final belt drive.
The motorcycle had a minimalist look and darkened finish, following the “dark custom” proposal of the Sportster line. Among the highlights, alloy wheels, low handlebars, reduced profile single-seater seat and double short exhaust. The low seat height, close to 760 mm, favored urban riding and footrest on the ground.
In the chassis, the Iron 883 2020 had conventional telescopic front suspension and two rear shock absorbers. The brakes used discs on both wheels with ABS system as standard. The fuel tank had a capacity of approximately 12.5 liters.
The curb weight was around 256 kg, while the average consumption used to vary below 18 km/l, depending on the driving style.
When it was discontinued in Brazil, it had just received a promotional price of R$ 39.990. If it returns to the country, a price of R$ 80 thousand is expected, since the cheapest motorcycle here today costs R$ 119 thousand and receives strong criticism for its high costs among its customers.
It is true that the North American has even more affordable models, such as the X440. Launched in India in 2023, this small urban feature has a current price of INR 2,35,000 — just over R$ 12 thousand in direct conversion.
The small one, made in partnership with Hero, suffered harsh criticism from enthusiasts of the brand, but exposed, a few years ago, the manufacturer’s plan, which needs to get back on its feet.
