About us
AutoPapo is the first Brazilian mediatech specialized in communication solutions and content production in various formats (text, video and audio) about the automotive sector in a multiplatform operation: website, Instagram, YouTube, TikTok and Facebook.
Founded in 2016 by journalist and engineer Boris Feldman, AutoPapo brings together information, analysis, consumer orientation and multimedia content produced by a team of journalists, experts and collaborators with extensive experience in the Brazilian automotive sector. It has become one of the main national references in automobiles, motorcycles, trucks, transportation, urban mobility, automotive industry, automotive technology, electrification, vehicle safety, vehicle maintenance, consumer rights and traffic behavior.
As a mediatech, AutoPapo integrates journalism, technology and content distribution to connect consumers, enthusiasts, industry professionals, automakers, manufacturers, dealerships, workshops, mobility companies, technology companies and public managers. The portal was created to help people better understand the universe of mobility, make more conscious decisions in buying, selling, and maintaining vehicles, and keep up with the technological transformations that impact the automotive sector.
The digital content produced by AutoPapo is available in multiple formats and channels – the portal, social networks such as Instagram (@autopapo) and TikTok (@autopapo), videos and podcasts on YouTube, radio (more than 40 stations throughout Brazil, including in Rio de Janeiro and São Paulo), newsletters, Google News and distribution partners -, reaching millions of consumers, enthusiasts, industry professionals and vehicle owners throughout Brazil and also in other countries, such as Portugal, Angola and several Latin American countries, through strategic partnerships.
In addition to independent editorial content, AutoPapo develops special projects, branded content, communication campaigns and multiplatform actions for automakers, auto parts manufacturers, mobility companies, financial institutions, insurance companies and other organizations linked to the automotive and transportation sectors, always respecting its policy of editorial independence.
Our History
The origin of AutoPapo is directly linked to the trajectory of Boris Feldman, one of the most recognized automotive journalists in Brazil for his independent and critical stance. He has received several awards and is considered one of the most admired professionals in the industry.
Boris began his career in automotive journalism in 1966 and, over more than five decades, has worked in newspapers, magazines, radio, television and digital platforms. He was an editor of vehicles in important Brazilian publications, presented specialized programs on radio and TV and participated in the coverage of some of the main events of the national and international automobile industry.
Boris Feldman established himself as the most influential automotive journalist in Brazil in the mid-1990s, when he led the largest team of professionals dedicated to covering this market. In the early 2000s, he expanded his performance to television with the program AutoPapo.
In 2016, after decades of work in traditional media, Boris founded the AutoPapo portal with the aim of creating an independent digital platform dedicated to automotive information and mobility. Since then, AutoPapo has continuously expanded its editorial coverage, its team, its content formats and its digital presence, consolidating itself as a reference for consumers, professionals in the sector, manufacturers, dealerships, workshops, technology companies, public managers and the entire automotive chain.
Our Mission
Produce specialized content of high quality and relevance, in an independent, accessible and reliable way, to help people and companies better understand the universe of mobility, make more conscious decisions about buying, selling, maintaining and using vehicles, and keep up with the technological transformations of the automotive sector. We seek to translate technical topics into clear and useful information, always prioritizing the interest of the consumer.
What We Do
AutoPapo produces journalistic and service content focused on the universe of mobility, including news, reports, analyses, columns, evaluations, comparisons and multimedia materials on:
- Industry and automotive market
- Vehicle launches
- Evaluations and tests of new, used and used cars
- Comparisons between new, used and used vehicles
- New, semi-new and used motorcycle market
- Truck market
- Automotive maintenance and motorcycle maintenance
- Fuels, tires and lubricants
- Vehicle safety
- Traffic legislation and recalls
- Consumer rights
- Urban mobility and transport
- Electric and hybrid vehicles
- Automotive technology, connectivity and embedded intelligence
- Industry trends and innovation
In addition to reports and analyses, AutoPapo provides technical content, guides, practical guidelines, comparisons, consultation tools and databases to assist consumers and professionals in the sector.
Our Areas of Expertise
Throughout its history, AutoPapo has consolidated editorial expertise mainly in the following topics:
Brazilian Automotive Market
AutoPapo provides multiplatform journalistic coverage of the main launches of new cars – in text on the portal, in video on YouTube and in content for social networks such as Instagram and TikTok. This coverage includes the complete presentation of the model and the analysis of its positioning in the market, contextualizing the main competitors and offering the consumer a perspective on the cost-benefit of the vehicle.
Buying and Selling Used and Used Cars
AutoPapo guides consumers on how to buy used and used cars: which is the best version, which is the best year/model, how to choose a good vehicle and how to avoid scams in this market.
Automotive Maintenance
Technical content on preventive and corrective maintenance, repair, lubricants, tires, fuels and vehicle conservation.
Legislation and Consumer Rights
Information on traffic, documentation, taxes, recalls, warranties and consumer relations.
Mobility and Transportation
Analysis of urban mobility, individual and collective transport, sustainability and new forms of displacement.
Electrification and New Technologies
Coverage of hybrid and electric vehicles, connectivity, embedded intelligence and technological transformation of the automotive industry.
Motorcycles
News, evaluations, tests, maintenance and legislation aimed at the universe of two wheels.
Trucks Cargo Transportation
Coverage of the truck market, cargo transport trends and topics related to the sector’s logistics.
Our Content Production and Distribution
AutoPapo produces a large volume of multiplatform editorial content daily: coverage of the main national and international events on the automotive and mobility market, such as new car launches, investments by automakers, legislation, fuels and new mobility technologies, as well as related sub-topics such as automotive tourism, behavior and lifestyle related to mobility.
Digital Journalism
Reports, news, analyses, columns and service content published daily on the portal.
Vídeos
Vehicle reviews, market analysis, interviews, event coverage and special programs. In 2024, AutoPapo’s YouTube channel (youtube.com/autopapo) surpassed the one million subscribers mark.
Radio
The AutoPapo program is distributed by more than 40 radio stations in various regions of Brazil, including capitals such as Rio de Janeiro (JB FM), São Paulo (Alpha FM) and Belo Horizonte (98 FM and CDL FM), expanding the reach of the information produced by the team.
Podcasts
On-demand content aimed at those who want to follow news, analysis and debates about mobility and the automotive sector.
Newsletters
Periodic sending of selected content by email, with editorial highlights, releases and analysis of the automotive sector.
Social Media
Daily production of informative, educational and entertainment content aimed at the automotive audience, distributed on Instagram, TikTok and other platforms.
Distribution and Partnerships
The content produced by AutoPapo is distributed through multiple channels – portal, YouTube, radio, podcasts, social networks, newsletters and Google News. Throughout its history, AutoPapo has also established content distribution and republication partnerships with large media groups and digital platforms.
Editorial Independence
AutoPapo believes that credibility is the main asset of a media outlet. All editorial decisions are made autonomously by our team, based on technical, journalistic and ethical criteria. The production of editorial content is independent of advertisers, sponsors, and business partners, as outlined in our editorial and ethics policies.
Our Team
AutoPapo brings together journalists, mobility specialists, engineers, audiovisual producers, communication professionals and employees with extensive practical experience in the automotive sector. This multidisciplinary team – working in journalism, engineering, automotive market, audiovisual production and mobility analysis – allows it to produce technical, accessible and relevant content for different audiences.
The current composition of the team can be consulted on the “Team” page of the portal.
Boris Feldman
Founder and publisher of AutoPapo, Boris Feldman is a journalist, electrical and mechanical engineer, pilot and communicator with more than five decades of experience in Brazilian automotive journalism. Throughout his career, he participated in the coverage of important events in the automobile industry, presented radio and television programs, published books and received several recognitions from the specialized press.
His experience, independence and credibility helped build AutoPapo’s editorial identity and continue to be a fundamental part of the portal’s performance.
Recognition and Relevance
Over the years, AutoPapo has consolidated its presence among the main vehicles specializing in automobiles and mobility in Brazil. The work developed by Boris Feldman and the AutoPapo team has already received recognition from the specialized press and awards related to automotive and radio journalism. Among the highlights are the elections of the AutoPapo program as one of the most admired radio programs in Brazil and the awards received by Boris Feldman in the national automotive press.
Commitment to the Consumer
AutoPapo exists to serve the consumer. Our goal is to help drivers, motorcyclists, transporters and users of the various modes of transport to make more informed decisions, better understand their rights and use their vehicles more safely, efficiently and economically.
We believe that quality information contributes to safer, more efficient, economical, and more sustainable mobility.