Uber drivers can buy Honda City and other zero-km of the brand from R$ 90.500

Honda announced a strategy in the Brazilian market to take advantage of the new credit from the Federal Government for app drivers and taxi drivers, who will be able to buy new cars in an easy way. In the Japanese automaker’s catalog, there are now used overvaluation bonuses, zero-rate financing and, as the main highlight, offers such as a Honda City at R$ 90.550.

According to Honda, prices like this can be found in the City Line, WR-V and HR-V, in the EX and EXL versions, respecting the ceiling of R$ 150,000 stipulated by government rules.

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Direct sales and the Move Brasil program

The decision to include urban transport professionals by app in the direct sales modality marks an expansion in the company’s policy, previously restricted to taxi drivers, fleet owners and the PwD public. The measure is in line with the eligibility criteria of the federal program Move Brasil, which aims to renew the circulating fleet of drivers and thus improve its profitability.

The benefit covers the acquisition of all versions of the sedan and hatchback of the City family, the recently launched WR-V compact SUV, in addition to the EX and EXL entry configurations of the HR-V. At the same time, Honda announced an exclusive advantage for traditional taxi drivers: the extension of the factory warranty to six years or 100 thousand kilometers driven. The extended coverage has retroactive effect and is valid for all purchases in the category invoiced since January 2026.

Appreciation bonus and zero fee in retail

For the retail consumer, the automaker is betting on two incentive fronts. The first is the bonus in the exchange of the used vehicle, which reaches R$ 15,000 if the car delivered in the negotiation is a Honda. If the model is from another manufacturer, the extra appreciation drops to R$ 10.000. Finally, the brand made available a financing line with an interest rate of 0% per month, a condition valid specifically for negotiations involving the HR-V 2026.