With prices starting at US$ 60, collab with Crocs bets on "sport mode" and themed accessories to attract enthusiasts of Max Verstappen's team.
Red Bull Racing has announced an unusual collaboration with footwear manufacturer Crocs, transporting the Formula 1 team’s visual identity to the casual fashion market. The collection, which bets on the combination of the comfort of sandals and the style of F1 cars, comes at a time of high popularity in the category, seeking to attract from collectors to children.
The announcement was accompanied by a social media campaign that utilizes the team’s signature humor. In a promotional video, Red Bull members simulate a “pit stop” to adjust the rear straps of the shoe – the popular “sport mode” – as if they were preparing Max Verstappen’s car to return to the track.
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The line consists of two main models: the All-Terrain Clog and the Classic Clog. The first features a more robust sole and reinforced straps, in a shade of navy blue that refers to the team’s official livery. The Classic model, on the other hand, focuses on graphics that simulate the chassis and aerodynamics of racing cars. To customize the products, the partnership includes five exclusive “Jibbitz”, which bring miniatures of the car, the drivers’ helmets and even the layout of the Red Bull Ring circuit, in Austria.
Global sales of the collaboration are scheduled to start on May 21, preceding the activities of the Monaco Grand Prix. In the international market, the All-Terrain Clog will be sold for US$ 70 (about R$ 360), while the Classic version will cost US$ 60 (approximately R$ 310). The full set of accessories will retail for $20. So far, the manufacturer has not confirmed the official launch date or suggested prices for stores in Brazil.
