With DM-i plug-in hybrid system and adapted chassis, new utility enters final phase of testing to face traditional rivals
BYD has taken a decisive step to intensify its share of the pickup segment by obtaining official approval from the Chinese government for the production of pickup trucks at its Zhengzhou plant. The authorization, granted by the Ministry of Industry and Information Technology (MIIT), occurs simultaneously with the detection of a new prototype in road tests, points out the Chinese press, indicating that the launch of the new model is a matter of time.
Unlike the Shark pickup, developed with a focus on export markets such as Brazil and Mexico, the model spotted has specific characteristics for China’s domestic consumer. The images reveal a visual identity inspired by the Dynasty series — the same as models such as the Han sedan and the Tang SUV — suggesting a more urban and sophisticated positioning, in contrast to the strictly off-road appeal of traditional SUVs.
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Under the hood, the main technical bet for this model is the adoption of the DM-i plug-in hybrid system. While Shark uses the DMO platform, aimed at high performance and heavy all-wheel drive, the new pickup should prioritize energy efficiency and a more competitive final price. The strategy aims to directly confront GWM, the current leader in the pickup segment in China, with a high-volume and cost-effective product.
The Chinese giant’s move comes amid criticism from traditional manufacturers about the robustness of the new Asian SUVs. Recently, Jim Farley, CEO of Ford, noted that while Chinese pickup trucks advance in electronics, they still face challenges in heavy-duty metrics such as towing capacity. However, with factory homologation guaranteed and advanced testing on public roads, BYD signals that it is ready to bridge the gap between technological luxury and the functionality demanded by fleet owners.
