The brand's commercial offensive reaches Style, Allure and GT hybrid configurations; Bonus seeks to face competition in the compact segment
Peugeot has started a commercial offensive for the 208 hatchback, applying bonuses that reach R$ 17.100 in selected versions. The move seeks to sustain the model’s sales volume in the face of fierce competition in the compact segment and accelerate inventory turnover at dealerships in the country.
The main offer falls on the Peugeot 208 Style of the 2025/2026 line. The catalog, which has a list price of R$ 105,990, is being sold for R$ 88,890 — a significant discount of R$ 17,100. For units already billed as 2026/2026, the value is R$ 90,990, maintaining a competitive advantage of R$ 15 thousand over the original price. In the intermediate step, the 208 Allure equipped with the T200 engine also enters the campaign, with prices starting in the range of R$ 111 thousand.
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For the public interested in energy efficiency, the brand highlights the 208 GT Hybrid. The mild hybrid configuration (MHEV), which uses an auxiliary electric motor to optimize urban consumption, had its price reduced from R$ 136.490 to R$ 123.890. The reduction of R$ 12.600 aims to make the electrified technology more palatable compared to direct rivals.
Mechanically, the 208 range offers diversity under the Stellantis umbrella. The entry-level version uses the 1.0-liter aspirated engine with 75 hp, while the intermediate and top configurations adopt the 1.0-liter turbo with 130 hp and 20,4 kgfm. Integration into the group allowed the hatch to share components with Fiat and Citroën models, which favors industrial scale and reduced maintenance costs for the end consumer.
