Honda sold more than 1 million motorcycles in the first eight months of 2026, a historical record for the first time in the period of the first eight months of the year – January to August. There were 1.03 million units registered in the period, against 943 thousand in the same period of 2025 – an increase of 9% and the best performance ever achieved by the company until August.
The result maintains Honda’s leadership in the segment and coincides with the year in which the manufacturer completes five decades of production in the country.
The Honda CG 160 is the main responsible for these results (Photo: Honda | Disclosure)
The growth came from entry-level models, which account for the largest share of sales. The CG family led, with more than 362 thousand registrations, followed by Biz125 (more than 180 thousand), Pop110i ES (more than 168 thousand) and NXR160 Bros (more than 132 thousand).
According to Marcos Bento, Head of Commercial at Honda Motos, the performance reflects the brand’s dealership network, portfolio, financing solutions and after-sales.
This historic result demonstrates the assertiveness of the strategies for the Brazilian market,” said the executive.
Honda Biz 125 125 ES (Photo: Honda | Disclosure)Honda pop 110i es (Photo: Honda | Disclosure)Honda NXR 160 Bros (Photo: Honda | Disclosure)
Honda in the national market
The Japanese company has been the leader in the Brazilian motorcycle market since the beginning of its manufacturing process here in 1976. It alone is responsible for more than 65% of national registrations (according to the most recent data from Fenabrave) and has more than 1100 points of sale and maintenance spread throughout the country, which added to everything conveys a feeling of quality, reliability, easy maintenance and resale market for the consumer.
Honda’s
future investments Honda announced an investment cycle of R$ 1.6 billion until 2029, focused on innovation, production efficiency and new launches. In November 2026, the brand completes 50 years of motorcycle production in Brazil — the Manaus plant, inaugurated in 1976, is now the most verticalized unit of the Honda group in the world.
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