CFMOTO has confirmed the opening of the third batch of motorcycle reservations in Brazil for July 27, at 12 pm. The announcement comes less than a month after the Chinese manufacturer sold out the first two batches in a few minutes and reinforces the brand’s strategy of gradual growth in the domestic market. In addition to the new sales stage, the company also announced the arrival of a dealership in Brasília (DF), expanding its service network.
In this new phase, the Ibex 450, Ibex 700, CL-C 450 and CL-C 450 Bobber models will be available. The main novelty is the debut of the new Galaxy Gray color option for the CL-C 450, expanding the range of the classic-inspired cruiser.
As in the previous stages, reservations will be made exclusively through the manufacturer’s official portal. The system requires prior registration, email confirmation and choice of the desired model before sales open. The company recommends that the entire process be carried out in advance to speed up the purchase.
Since its arrival in Brazil, CFMOTO has adopted a marketing strategy based on limited lots, unified prices and prior disclosure of sales rules. According to the manufacturer, the objective is to avoid delivery bottlenecks and ensure that the structure of dealerships and after-sales keeps up with the growth in demand.
Our goal is to build an increasingly transparent, predictable and accessible journey for the Brazilian consumer. The reservation system allows everyone to have the same conditions of access to the models, while we continue to expand our service and distribution structure throughout the country”, said Urano Carvalho, head of motorcycles at CFMOTO Brazil.
New CFMOTO dealership in Brasilia
The manufacturer also took advantage of the announcement to confirm the V12 Group as the brand’s new dealer in Brasilia. The definitive unit, located in the Industry and Supply Sector (SIA), is in the final stages of construction and should start operations in the next three months.
While the dealership is not inaugurated, the group already starts its activities during Capital Moto Week, where it will officially represent CFMOTO.
According to Urano Carvalho, the choice of the V12 Group is part of the expansion strategy of the authorized network. “The Federal District is a very important market for us and having an experienced partner strengthens the premium experience we want to offer customers.”
CFMoto 450 CL C Bobber (Photo: CFMoto | Disclosure)
Presence at Capital Moto Week
Between July 23rd and August 1st, CFMOTO will once again participate in Capital Moto Week with a booth dedicated to the line of motorcycles sold in Brazil. In addition to the four models already launched, the company promises to exhibit motorcycles that have not yet been officially confirmed for the Brazilian market, repeating the strategy adopted in previous events to measure the public’s receptivity.
Among the highlights will be the Ibex 800-X, a model that should occupy the manufacturer’s medium-displacement trail segment. The space will also have a boutique of licensed products and service for those interested in the brand’s consortium.
According to Renato Ferri, head of Marketing at CFMOTO Brazil, presenting future launches to the public is part of the company’s strategy. “It is already a tradition for CFMOTO to show our complete line even before official confirmation, to listen to the public’s perception and allow motorcyclists to know the brand’s potential in Brazil.”
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