Best-selling motorcycles in Brazil: growth of Chinese and Indian motorcycles in the 1st half is a highlight

The Brazilian motorcycle market ended the first half of 2026 maintaining its main leadership, but with important changes in the participation of manufacturers. Data from the National Federation of Motor Vehicle Distribution (Fenabrave) show that Honda continues to dominate the ranking of the best-selling motorcycles in Brazil, although Asian competitors continue to expand space in the market. Despite the competition, the main brands sell more and more, since the volume of sales has increased for all of them.

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All major manufacturers started selling more units, although in percentage comparisons Honda and Yamaha lost share, while Shineray (involved in accusations of emissions fraud), Mottu, Bajaj, Royal Enfield and other manufacturers grew.

Registrations 1st half of 2026

We compare the market share from January to June 2026 with the same period last year: Honda and Yamaha, although they remain comfortably in the top two places in the sales ranking, had losses to Shineray, Mottu, Avelloz, Bajaj and Haojue, mainly.

The movement reinforces a trend observed in recent years: the market remains concentrated in the Japanese giants, even though competition is strengthening.

Honda sovereign among the best-selling motorcycles in Brazil

The main responsible for Honda’s dominance in the motorcycle segment continues to be the CG 160. The street ended the first half of 2026 with 260,248 units licensed, maintaining more than 56% share in the City category, 22.16% among all motorcycles and remaining the best-selling motorcycle in the country.

The manufacturer also leads other high-volume segments. The Biz remains at the top among the Scooter/Cub, while the NXR 160 Bros remains isolated in the Trail category.

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Asian competitors gain market share

Although the positions in the overall ranking have changed little, the first half of the year showed a consistent advance of several Asian manufacturers.

Shineray increased its share from 5.73% to 6.27%, consolidating the third place among the best-selling brands in Brazil.

Another highlight is Bajaj. The Indian manufacturer increased its share from 1.13% to 1.53%, registering one of the highest proportional growth among the main brands in the market.

At the same time, Yamaha remained isolated in second place, but saw its market share fall from 14.13% to 13.70% year-on-year. Still, like other Asian manufacturers, the Japanese company also started to sell more, selling 160,937 units in the first half of this year, against 145,412 in the same period of 2025.

Royal Enfield dominates specific niches Despite representing less than 1.5% of the national market, Royal Enfield continues to exert a strong influence in specific segments.

The Hunter 350 ended the semester as the best-selling custom in Brazil, with 4,139 units sold and more than 25% share in the category. In addition to it, the manufacturer occupies other prominent positions with Super Meteor 650, Meteor 350, Classic 350, Shotgun 650, Bear 650 and Classic 650.

Royal Enfield dominates the specific niches

Despite representing less than 1.5% of the domestic market, Royal Enfield continues to exert a strong influence in specific segments.

The Hunter 350 ended the semester as the best-selling custom in Brazil, with 4,139 units sold and more than 25% share in the category. In addition to it, the manufacturer occupies other prominent positions with Super Meteor 650, Meteor 350, Classic 350, Shotgun 650, Bear 650 and Classic 650.

The dominance also appears among the big trail. The Himalayan 450 maintained its segment leadership throughout the half-year, outperforming traditional models such as the Honda NX 500, BMW R 1300 GS Adventure (GSA) and Triumph Tiger 900.

Bajaj consolidates presence among nakeds

If Royal Enfield reigns among customs, fellow countrywoman Bajaj continues to strengthen its presence among nakeds. The Yamaha MT-03 continues to lead the category, with 4,645 units sold in the semester, but the Dominar D400 remains close, accumulating 4,254 registrations.

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More important than the dispute for first place is the presence of the Indian manufacturer in the ranking: four of the first seven models in the category belong to Bajaj, with the Dominar and NS lines consolidating the brand’s strategy in Brazil.

Urban motorcycles continue to concentrate sales

The City, Scooter/Cub and Trail/Fun categories continue to concentrate most of the registrations registered in the country, driven mainly by daily use, work and delivery services. On the other hand, segments such as Custom, Maxtrail, Sport and Touring continue to represent a smaller share of the market, although they concentrate much of the novelties and the dispute between medium and high displacement manufacturers.

Best-selling motorcycles in Brazil in the 1st half of 2026

These are the best-selling motorcycles in Brazil in the first half of 2026 in the City, Custom, Trail, Maxtrail, Naked, Scooter, Sport and Touring categories.

Best-selling City motorcycles in Brazil in 2026

Best-selling Custom motorcycles in Brazil in 2026

Best-selling Trail Bikes in Brazil in 2026

Best-selling Maxtrail motorcycles in Brazil in 2026

Best-selling Naked motorcycles in Brazil in 2026

Best-selling Cub scooter and motorcycles in Brazil in 2026

Best-selling Sport motorcycles in Brazil in 2026

Best-selling Touring motorcycles in Brazil in 2026