Car history, quick response and detailed announcement: see what makes Brazilians close (or not) the purchase of a vehicle online
Trust has become a strong currency in the purchase of cars over the internet. A survey by Radar Autos, a study by Data OLX Autos — the intelligence arm of the OLX Group — points out that 89% of Brazilians consider vehicle history the most important attribute when closing a deal in the digital environment, ahead of traditional factors such as brand, model or design.
Immediacy also counts: 68% of potential buyers expect a response from the seller within 12 hours of the first contact. Ad quality is another decisive filter — complete descriptions matter to 78% of consumers, followed by clarity about price (70%) and access to vehicle history (65%). The study heard 1,235 OLX users between January and March 2026.
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The platform also analyzed the negotiations carried out between May 2025 and April 2026. In sales share , Chevrolet led, followed by Volkswagen and Fiat, with Ford and Hyundai completing the top 5. Among the fastest-selling models, electrification stood out in the 0 to 3 age range: the BYD Dolphin was the most agile hatch and the BYD Yuan Plus, the SUV, while the Toyota Corolla led among sedans. In used cars from 4 to 8 years old, Hyundai HB20, Volkswagen Virtus and Hyundai Creta emerged.
“Today, trust plays a central role in the purchase decision, and vehicle history emerges as a key element to reduce uncertainties,” says Flávio Passos, VP of Autos at the OLX Group. For him, the digital experience, from the quality of the ad to the response time, has become decisive to accelerate business.
The regional cut reveals contrasts. In the Southeast, SUVs concentrate 33.5% of searches for cars from 0 to 3 years old, and Volkswagen is the most searched brand (27.5%), ahead of Chevrolet (25.8%). Silver leads among the colors (24%), and the best-selling car in the region in the period was the 2014 Ford Fiesta.
