In partnership with Xerjoff, Lamborghini created three perfumes that cost from R$ 2,823 to R$ 3,173 and hide factory leather in the box
Lamborghini decided to take its brand beyond the tracks and the garage: the Italian manufacturer of super sports cars launched a trio of perfumes in partnership with Xerjoff, a renowned Italian perfumery. The cheapest bottle costs US$ 558 (about R$ 2,823), a value higher than most designer fragrances on sale in the market.
Named Avanguardia, Fierezza and Perseveranza, the three fragrances have a visual identity linked to the brand’s colors. Avanguardia, in a blue and black bottle, bets on a woody and fruity profile, with notes of mandarin, davana and cherry. Fierezza, in orange and black, brings an oriental and fresh character, built on pink pepper, Sichuan pepper, geranium and amber. Perseveranza, in green and black, follows a woody and spicy line, with ginger, allspice, cloves and tonka bean.
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The link with the cars appears on the packaging: each box hides a small piece of colored leather coming directly from Lamborghini’s upholstery sector, the same one that covers the interiors of the brand’s models. For Sergio Momo, founder and creative director of Xerjoff, the two companies come from different universes, but share the essence of “Made in Italy”. “We share the same values and the same ambition to achieve excellence,” he said.
The advertised prices scale according to the fragrance. The Perseveranza is the most affordable, at US$ 558 (about R$ 2.823); Fierezza comes next, for US$ 586 (about R$ 2.965); and Avanguardia closes the line at the top, at US$ 627 (about R$ 3.173). These are high figures for a perfume, but modest for the public that the brand has in its sights – those who have already parked a super sports car in the garage.
The values disclosed refer to the international market and are in dollars; so far, there is no official price announced for Brazil.
