Omoda prepares electric E5 R$ 60 thousand cheaper to be the most cost-effective electric in Brazil

Omoda & Jaecoo is preparing an offensive to boost sales of the Omoda E5 in Brazil. According to CNN journalist Jorge Moraes, the brand is expected to launch, later this year, an entry-level version of the electric SUV for R$ 149.900 — about R$ 60 thousand less than the only configuration currently on sale, of R$ 209.990.

The price cut has a clear objective: to reverse the discreet performance of the model, which has just over 500 units registered since its debut in the country in 2025. With the new value, the E5 no longer fights only among electric SUVs and starts to target cheaper compacts, such as the BYD Dolphin — which starts from a 44.9 kWh battery and about 291 km of autonomy by Inmetro —, the GWM Ora 03 and the future Chevrolet Spark EUV.

The manufacturer has not yet revealed how it will arrive at the new price. Among the hypotheses are the reduction of the list of equipment or the use of components already adopted in other markets. In Australia, for example, the E5 started to use a smaller 58.9 kWh battery; in Thailand, the restyled 2026 version brings a 50.6 kWh package. Any of the outputs tends to reduce the car’s autonomy.

In the current configuration, the E5 has a 204 hp front electric motor and 34,7 kgfm of torque, powered by a 61 kWh lithium iron phosphate (LFP) battery. The autonomy approved by Inmetro is 345 km. The set takes the SUV from 0 to 100 km/h in about 7.6 seconds, with fast charging in direct current (DC) of up to 80 kW, capable of replenishing the battery from 30% to 80% in about 28 minutes.

A global brand of the Chinese Chery, Omoda landed in Brazil in 2025 with precisely the E5 as its debut car, including a hybrid variant as well. The SUV measures 4.42 m in length and comes standard with items such as six airbags, sunroof, 360° cameras and a semi-autonomous assistance package (ADAS). If confirmed, the price strategy shuffles the relationship between size, autonomy and cost in the range of R$ 150 thousand and pressures Chinese rivals and Chevrolet itself to rethink their tables, at a time of strong advance of Asian brands in the country.