Nissan announced, on Tuesday (12), a new commercial campaign aimed at direct sales segments in Brazil. Effective until June 2, the manufacturer offers special price and financing conditions for the PwD (People with Disabilities) public and taxi drivers throughout its dealership network. The action focuses on models produced in Resende (RJ), such as the Kicks SUV and the Kait.
For PwD customers, Nissan highlights the Kait Active as the most affordable option in the range of SUVs, with values starting at R$ 99.990 after exemptions. The Kicks Sense, on the other hand, sold for R$ 134.590.
One of the pillars of the campaign is the offer of zero-rate financing. To adhere to the condition, the buyer must offer a down payment of 65% of the total value of the vehicle, with the remaining balance paid in installments over 36 months. The strategy aims to mitigate the impact of high interest rates on the financing of new vehicles.
Exclusive conditions for taxi drivers
Self-employed professionals and fleet owners have discounts that add to IPI and ICMS exemptions to bonuses granted by the automaker itself. In the case of the Kicks Active, the price for the category is set at R$ 93.790, while the Sense version costs R$ 118.390.
The Versa Advance sedan is also part of the promotional package, with prices starting at R$ 94.590 for taxi drivers. As with the PwD public, the category has access to the zero rate for the Kicks, ensuring greater financial predictability for those who use the car as a daily work tool. Nissan reinforces that the vehicles have six airbags as standard and brake assistance, items valued for safety in passenger transport.
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