To win one of the 100 SUVs, the fan needs to be called George Washington and cheer for a title considered almost impossible
Jeep has launched one of the most unusual promotional campaigns of this World Cup: if the United States wins the title, the brand will deliver 100 units of the 2026 Wrangler to people named George Washington.
The action is part of the celebrations of the 250th anniversary of American independence and is open to residents of the country who legally have the name of the first president of the United States. Only the first 100 registered with validated registration, on a dedicated website (wranglerforwashingtons.com), will be entitled to the prize – and only if the US team lifts the cup.
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According to the notice, variations in the spelling of the name George Washington will not be accepted, and participants need to prove their identity with a valid driver’s license that bears exactly that name. Employees of FCA, Stellantis and the agency Highdive Advertising, as well as companies linked to them and their direct families, are prevented from participating.
The vehicles offered will be units of the two-door Jeep Wrangler 2026 Sport S, the entry-level version of the line, valued in the United States at around R$ 205 thousand (US$ 39.685). The cars will be delivered with standard equipment, and any options will be at the expense of the contemplated.
Although there is no official survey, recent estimates indicate that between 300 and 400 people in the United States go by the name George Washington. Still, the chances of the promotion actually being triggered are minimal. Bookmakers pay between 50 and 60 times the amount bet on a North American bond, and statistical projections put the probability at around 1.2% — something equivalent to a coin falling with the same face up seven times in a row. In practice, Stellantis has set up an entire campaign around a prize that, according to its own forecasts, it hopes it will never have to pay.
The choice of the name is not accidental. By tying an eventual victory of the United States to the figure of the country’s founding father, Jeep reinforces the patriotic discourse that usually surrounds the brand in the North American market, precisely in the year in which the nation celebrates its 250th anniversary.
To publicize the action, the automaker had comedian Iliza Shlesinger in a 60-second commercial aired on television and social networks. According to Olivier François, global marketing director at Stellantis, the initiative seeks to celebrate the World Cup in a way that is both patriotic and humorous, with a nod to the historical figure who helped shape the United States.
