HP launches notebook in partnership with Ferrari that follows the automaker’s controversial rule

AI PC features Rosso Magma paint, glass base that exposes cooling and Poltrona Frau leather cover for US$ 5.599

The Rosso Magma red finish uses metallic particles to simulate the paint of cars (Photo: HP | Disclosure)
By Tom Schuenk
Published on 2026-06-05 at 12:00 PM
Updated on 2026-06-05 at 12:53 PM

HP presented in Monaco, on the eve of the local Formula 1 Grand Prix, the HP Limited Edition Scuderia Ferrari, an ultra-luxury PC with artificial intelligence developed over almost two years by the brand’s engineers and Ferrari Design Studio. True to the automaker’s philosophy of selling one unit less than the market demands, the notebook will have only 4,999 numbered copies worldwide. Sales start in the United States on June 12, at a suggested price of US$ 5.599 (about R$ 28.555).

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Design inspired by Ferrari’s supercars

Each element of the chassis, machined in CNC, responds to a technical and visual need of the Maranello brand. The housing features the red Rosso Magma paint, which uses metallic particles to give three-dimensional depth to the curves.

HP Limited Edition Scuderia Ferrari (1)

The biggest visual idea, however, is in the base, which combines carbon fiber and Corning Gorilla Glass to intentionally leave the cooling system exposed, like the exposed engine safe of a Ferrari. The technical glass has more than 2,000 micro-perforations to optimize airflow, as well as three-dimensional shutter-shaped outlets.

HP Limited Edition Scuderia Ferrari (3)

Inside, the palm rest is all glass, with a touch-illuminated edge mousepad, 3K resolution Tandem OLED+ touchscreen and keyboard with RGB lighting per key.

HP Limited Edition Scuderia Ferrari (4)

Extreme performance and designer accessories

Aimed at heavy AI tasks and gaming, the notebook is equipped with the Intel Core Ultra X7 358H processor and the Intel Arc B390 graphics card, delivering up to 180 TOPS of computing power. Protection is provided by HP Wolf Security for Business, with hardware-backed defense.

HP Limited Edition Scuderia Ferrari (2)

As a final touch of exclusivity, the computer comes with an Italian Poltrona Frau leather cover, the same used in the interior of Ferrari cars. In addition to the USA, the model will be sold in eight other countries — Australia, France, Germany, Italy, Japan, Spain, Switzerland and the United Kingdom — but, for now, with no forecast for arrival in Brazil.

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