Unprecedented model surpasses the price of the Purosangue utility vehicle and should also isolate itself as the most expensive electric on the global market from 2025
Ferrari’s first 100% electric vehicle, named Luce, is expected to hit the market with a list price capable of redefining the roof of luxury SUVs. According to information from Bloomberg, the model will start at approximately US$ 647 thousand (about R$ 3,5 million in direct conversion) – a value that puts it at a higher level of exclusivity even than the Purosangue utility.
The figure is significantly higher than the US$ 430 charged by the Purosangue, which uses the traditional V12 6.5 aspirated engine. With the migration to battery propulsion, the Maranello-based manufacturer gives up the characteristic sound of its combustion blocks to focus on a new purpose of technical performance and digital sophistication.
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In the global scenario of high-performance electric vehicles, Luce should isolate itself at the top of the cost pyramid. The estimated value far exceeds models such as the Porsche Taycan Turbo GT and the Lucid Air Sapphire, as well as icons of British opulence, such as the Rolls-Royce Cullinan Black Badge, whose starting price is around US$ 510 thousand.
The project has the collaboration of designer Jony Ive, former head of design at Apple, and promises a cabin with retro aesthetics contrasting with state-of-the-art technologies. In terms of performance, the electric set is expected to deliver more than 1,000 hp, ensuring accelerations consistent with the brand’s DNA.
To make this new phase possible, Ferrari recently inaugurated the “e-building” in its historic headquarters. The unit is dedicated exclusively to the manufacture of electric motors, inverters and batteries, in addition to serving as an assembly line for the new electrified models. The brand’s strategy is to keep the shortage deliberate by limiting production to preserve resale value and collectible status.
Although the final price can be readjusted by up to 10% depending on the level of customization, the Luce is already born as a milestone in the energy transition of the Italian automotive industry, defying the resistance of purists with superlative performance figures.
