Bugatti launches 137-inch foldable TV that should cost more than R$ 1 million

Tourbillon-inspired model brings 4K MicroLED, integrated Wisdom Audio sound and estimated price equivalent to that of a supercar

When closed, the Bugatti N1's frame acts as a luxury sideboard (Photo: Bugatti | Disclosure)
By Tom Schuenk
Published on 2026-06-03 at 06:00 PM

For those who can afford a Bugatti but have nowhere to store it in the living room, the French manufacturer has created an alternative: the C Seed Bugatti N1, a TV of up to 137 inches that turns into a sculpture when turned off. Developed in partnership with Austrian C Seed, a specialist in luxury screens, it is inspired by the Tourbillon hypercar and adopts the same philosophy of “detoxification”: it only appears when necessary.

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Unfolding mechanism and fluid structure

01C SEED BUGATTI N1 TV 1 Copy scaled

When turned off, the N1 resembles a luxury sideboard, with flowing surfaces and a finish based on Bugatti’s iconic C-line. At the touch of a button, the case takes 45 seconds to reveal a 110″ or 137″ 4K MicroLED screen — about 3.5 meters diagonal in the largest version.

The opening takes place in several stages and is designed to turn the act of turning on the TV into a small spectacle. The screen uses a central sliding mechanism and can rotate up to 180º to adjust to the different seating positions in the room. The model features HDR10+, carbon fiber details and C Seed’s Adaptive Gap Calibration system, which minimizes visible seams between the folding panels. Wisdom Audio sound is built into the frame, with speakers that extend outward only when activated.

Positioning and estimated price

Although the official price has not been disclosed, the C Seed Bugatti N1 should cost the equivalent of a regular supercar. By way of comparison, C Seed’s standard products start in the range of US$ 200,000 (about R$ 1,02 million).

The company’s previous collaboration with Porsche Design, on a 221-inch folding TV, cost about $400,000. The expectation is that the N1 will be at the same level – a value that makes the product, in the words of Carscoops, “perhaps the most Bugatti thing you can buy without having four wheels”.

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