The month of July, with three working days more than June, registered the sale of 279,578 units, including cars, light commercial vehicles, trucks and buses. According to Fenabrave, it was the best month of the year and compared to July 2025 it meant a robust growth of 14.9%. What draws attention is the sale in the first seven months of 2026: 1,699,637 units. This result is 17.9% higher than the same period last year. July had 23 working days, against 21 in June and also 23 in July 2025.
Arcélio Santos Júnior, president of the entity that brings together all brand associations, attributes the good result to the positive performance of the credit market in the release of financing and, in particular, to the Sustainable Car program. This segment registered an increase of 29.4% compared to the period before its creation in July last year.
The Move Brasil — Taxi and Apps program served 21,000 interested parties. Santos Júnior believes that this market niche can grow, after the creation of the Investment Guarantee Fund (FGI). He was discreet, but it is known that the approval of registrations of self-employed professionals depends on the artificialities typical of government programs in an election year.
Fenabrave, however, points out that these same elections may lead to some market accommodation in much of this second half of the year. As the supply of credit expanded in the first six months of the year, it may have led to a movement of anticipation of purchases. Therefore, it did not change the projection for the end of 2026, slightly below Anfavea’s forecast.
In the same direction follow the Bright forecasts, which confirm the end of the cycle of anticipation of purchases. This consultancy recorded that, specifically last month, all Chinese brands combined reached 23% of total sales. Among the top 10 in the ranking, in addition to BYD in fourth, GWM appears in ninth place.
Ram 1500 Bighorn bets on power and price
Big Horn version is the only full-size pickup option under R$ 500 thousand (Photo: Ram | Disclosure)
Large pickup trucks have their place in the market limited by price and therefore attract buyers with greater purchasing power, with the ability to promote image. Ram took equipment from the 1500 Bighorn, without leaving the feeling of excessively diminishing its status. Left out in this version, among other items, were a sunroof, leather seat covering, external chrome (restricted to 20-inch wheels and running boards) and, in the Adas system, continuous centering in lanes.
Electric controls continue to adjust pedals and steering wheel (heatable), electromechanical parking brake, driver’s seat (ten positions, also heatable) and rear porthole. 12-inch multimedia center it has wireless connection for Android Auto and Apple CarPlay. It includes six USB ports (four Type-C, faster, two Type-A) and onboard Wi-Fi for eight devices. There is an induction cell phone charger and a sound system with nine speakers, subwoofer and 506 W. The rear floor is flat.
6-cylinder in-line engine, gasoline, three-liter biturbo, delivers (in addition to the low level of noise, vibration and harshness) 426 hp and 64.8 kgf·m, to accelerate from 0 to 100 km/h in a convincing 5.3 s. Eight-speed epicyclic automatic transmission TorqueFlite 8 (ZF 8HP License) is standard and of good origin. There are four traction modes: 4×2 and three 4×4 (Auto, High and Low). Driver can choose five other possibilities: Trailer, Sport, Off-road, Slippery and Automatic. Another highlight is the active radiator grille especially useful on highways for better energy efficiency
Rear suspension with coil springs always improves ride comfort. However, total capacity (cargo and five occupants) is only 570 kg, despite the large bucket of 1,523 liters (more than three times larger than a typical medium SUV). Towing capacity, less valued here than in the US, is 4,490 kg.
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