Expert and platform affirm the possibility of maximizing earnings, depending on the modal that workers choose
The 2026 FIFA World Cup starts this Saturday (6) and, even with Brazil’s debut only on the following Saturday, the 13th, the spotlight of the country of football is already focused on the competition that drives several sectors of the economy. One of the fastest growing areas in the country, that of motorcyclists, the situation can be positive, depending on the modal that the worker exercises.
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For economist and professor at FGV, Roberto Kanter, the World Cup usually generates temporary changes in the population’s consumption behavior, and this directly affects the work dynamics of professionals who work through apps. The impact, however, varies greatly according to the type of service provided.
Kanter explains that, especially during the games of the Brazilian National Team, there is a tendency to increase the demand for food, beverages, snacks and convenience deliveries. “Many people choose to watch matches at home or in meetings with friends and family, increasing orders on delivery apps,” said the expert.
In addition, some consumers avoid commuting during games, which further favors remote consumption. Depending on the region and the volume of orders, the delivery person may find an interesting combination of high demand and less congestion at certain times.
Maximizing worker profits, in addition to depending on demand and the number of orders or deliveries, also depends on the region and, above all, the platform.
“There is potential for increased income, but this depends on some factors. The first is the volume of orders effectively generated in the region where the delivery person operates. The second is the dynamic remuneration policy adopted by platforms, which can offer additional incentives in times of high demand.”
Kanter warns that the motorcyclist must be aware of the best times to carry out the races.
“There is a concentration of orders in specific windows. Usually, a peak is observed before the start of matches, during half-time and right after the end of games. This means that the additional gain tends to be concentrated at certain times, and not necessarily throughout the entire day,” said the professor.
Professor and economist Roberto Kanter says that the choice of work modality can be fundamental for maximizing or even losing profits for the motorcyclist. Delivery workers tend to be high, while motorcycle taxi drivers can go down.
“Services more linked to the movement of people tend to feel greater volatility. Motorcycle taxi drivers, for example, may face reduced demand during game times, since a large part of the population interrupts travel to follow the matches”, he explains.
Motorcycle couriers who serve companies may also notice a temporary slowdown, especially when the games take place during business hours and many organizations reduce activities or make working hours more flexible.
“Food and beverage delivery workers, on the other hand, tend to be the most benefited within this scenario. Historically, major sporting events work as catalysts for home consumption, creating additional opportunities for those who work in delivery”, adds the professor.
iFood, a delivery platform, also pointed out that the World Cup period will be positive for motorcyclists. The company will have strategies to promote the interaction of drivers with the event and also maximize the earnings of these workers.
The campaign foresees activations in 12 cities — São Paulo, Rio de Janeiro, Santos, Belo Horizonte, Recife, Salvador, Curitiba, Brasília, Goiânia, Fortaleza, Porto Alegre and Campinas — with the distribution of official CBF items, such as bags, UV t-shirts, jackets and sweatshirts for delivery workers.
iFood will also carry out a special action in Rocinha, in Rio de Janeiro, which provides for the renovation of a court and the holding of a local tournament with delivery workers from the region, reinforcing the connection of the campaign with the experience of the cities.
“The strategy includes a series of actions that combine recognition, coexistence, entertainment and opportunities for additional earnings. Among them are mechanics such as the ‘Team on the Track’, which encourages the formation of teams of delivery workers and provides extra earnings linked to referral and participation dynamics”, said the platform.
