Italian brand will open unit in Belo Horizonte on May 5 and advances in expansion plan in Brazil
Moto Morini announced the opening of its first dealership in Minas Gerais, expanding its presence in the Brazilian market. The unit will be inaugurated on May 5, in Belo Horizonte, also marking the brand’s first point of sale in the country in 2026.
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In addition to the capital of Minas Gerais, the chain is already present in Santo André, Curitiba, São José, Salvador, Vitória, Brasília and Goiânia. With this, Belo Horizonte becomes the brand’s third operation in the Southeast region.
The dealership will have an initial investment of R$ 3 million and will be operated by the Automax Group, led by Rogério Bechelany. The group has a consolidated presence in the sector and represents brands such as Fiat, Peugeot and Citroën.
Located on Avenida Barão Homem de Melo, one of the main automotive corridors in the capital of Minas Gerais, the new unit targets the medium-displacement public, a segment considered strategic by the manufacturer.
According to the company, the arrival in Minas Gerais follows growth goals in Brazil, which include reaching 15 dealerships by the end of 2026, conquering 15% of the motorcycle market share between 600 and 700 and reaching annual revenues of R$ 300 million by 2030.
