Offer aims to renew the fleet of taxi drivers and app drivers with aggressive discounts that make medium SUVs cheaper than compact ones
Jeep decided to anticipate the guidelines of Move Brasil — the federal government’s recently announced credit program — and launched an aggressive special line of discounts aimed at taxi drivers and app drivers. The manufacturer reduced its table and SUVs that in common retail exceed the barrier of R$ 150 thousand are now offered in the range of R$ 120 thousand.
The automaker directly targets the beneficiaries of the new initiative, which allocates R$ 30 billion in subsidized financing via BNDES for the renewal of the national fleet with vehicles of up to R$ 150 thousand. Duly registered taxi drivers and app drivers with active registration for at least 12 months and a minimum of 100 rides already made on the platform are entitled to the program.
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The highlight of the campaign is the Compass Sport, which received a discount of an impressive R$ 54,600 over the original list price for taxi drivers. The SUV maintains its consolidated market base and offers superior size for those who work behind the wheel, with a length of 4.40 m, a wheelbase of 2,636 mm and a trunk enlarged to 410 liters.

Updated in early 2026 with the brand’s new global visual identity, the compact SUV is also part of the promotion. The Renegade Longitude is now equipped with a 48-volt mild hybrid system (MHEV) coupled to the turbo engine. The technology, in addition to reducing consumption in the streets by about 10%, guarantees the driver a valuable exemption from the municipal rotation of vehicles.
| Model | Retail Price | Price for taxi | Price for Uber |
|---|---|---|---|
| Jeep Renegade Longitude MHEV | R$ 158.690 | R$ 120.722 | R$ 143.138 |
| Jeep Compass Sport | R$ 174.990 | R$ 120.439 | R$ 145.942 |