With a price equivalent to R$ 37, a gastronomic novelty allows the consumer to adjust the seasoning according to the GT, Sport and Comfort modes
For seven decades, Honda’s units in Japan have preserved a peculiar gastronomic tradition: curry is the must-eat meal on Fridays. The habit, which arose for a logistical reason — the use of bowls prevented splashing on employees’ iconic white uniforms — has consolidated itself as part of the organizational culture. Now, that heritage hits the shelves with the launch of “Prelude Spice Pork Curry,” a limited-edition inspired by the return of the sports coupe.
According to the manufacturer, the connection of employees with the dish is such that about 30% of them still express a preference for variations such as udon curry. To transpose this mystique to the final public, Honda teamed up with culinary researcher Ichijo Monko. Before large-scale production, the product was tested in a temporary store in Tokyo’s Shibuya district, where acceptance exceeded the brand’s expectations.
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The differential of Prelude Spice Pork Curry is the transposition of automotive language to taste. The product incorporates the concept of the “S+ Gear Shift Mode” system, present in the vehicle. In practice, the kit allows the consumer to customize the level of spiciness and the combination of spices through extra sachets.
The flavor graduations refer directly to the driving modes of the brand’s sports cars: “GT”, “Sport” and “Comfort”. In this way, Honda tries to replicate the experience of adjusting the performance of an engine in the intensity of the seasoning.
Available exclusively for the Japanese market, each 200-gram package is sold for ¥ 1,200 (approximately R$ 37.50). Although Honda did not specify the total volume of the run, the action is treated as a one-off, following the marketing effort for the relaunch of the Prelude as an electrified hybrid.
