Geely starts direct sales in Brazil with a discount of up to 11% for companies

Geely started its direct sales program in Brazil, with a discount of up to 11% for legal entities, in addition to the tax exemptions provided by law for taxi drivers and people with disabilities (PwD). With the new conditions, the EX2 electric hatch starts at R$ 104.212, and the EX5 EM-i plug-in hybrid SUV is R$ 41.157 cheaper than the table.

The offers have been valid since July 2026 at the brand’s 40 dealerships in the country. The electric EX2 and EX5 and the EX5 EM-i are included in the program, the latter without the Max version. According to Alex Caetano, head of Sales and Network at Geely do Brasil, the initiative seeks to expand the access of professional customers and PwD to the brand’s electrified line.

How much does each version cost

The biggest rebates go to taxi drivers, who accumulate more exemptions: the EX2 Pro costs R$ 104.212 and the EX2 Max, for R$ 115.155. Among electric SUVs, the EX5 Pro costs R$ 167.505 and the EX5 Max, R$ 185.840. The hybrid EX5 EM-i Pro is offered for R$ 148.833, against R$ 189.990 in the table, while the EX5 EM-i Ultra costs R$ 184.085.

In direct sales to companies, the values are BRL 116,372 (EX2 Pro), BRL 128,592 (EX2 Max), BRL 183,162 (EX5 Pro), BRL 212,252 (EX5 Max), BRL 174,791 (EX5 EM-i Pro) and BRL 216,191 (EX5 EM-i Ultra).

For PwD, only three configurations have an announced price: EX2 Pro (R$ 120.580), EX2 Max (R$ 133.242) and EX5 EM-i Pro (R$ 172.210). As the EX2 is priced above R$ 120 thousand, the exemptions are not full – which explains the PwD value above that practiced in sales to companies.

The discounts are valid for cash payment, financing, leasing and consortium, with installments in up to 36 months and a rate starting at 0.99% per month. EX2 is also included in Move Brasil, a federal program, in the Pro and Max versions, but the benefits are not cumulative.

Step before national production

The direct sales policy brings Geely closer to the strategy already adopted by BYD, its main Chinese rival in the country, and precedes nationalization. The brand intends to assemble the EX2 and EX5 EM-i in São José dos Pinhais (PR) before the end of 2026, at the Renault plant, whose Brazilian operation had 26% of the capital acquired by the Chinese group.

The EX2 is the most appealing model of the trio: according to Geely, the hatch led car sales in China in 2025 and became the second best-selling electric car in Brazil 16 days after its debut. Depending on the version, it features driving assistance systems (ADAS), a 540-degree panoramic camera and an electrically adjustable driver’s seat. The EX5 uses the GEA architecture and is sold in more than 90 countries. The EX5 EM-i, Geely’s first plug-in hybrid in Brazil, delivers 262 hp and 38,7 kgfm, accelerates from 0 to 100 km/h in 7,8 seconds and has a combined range of up to 1,300 km in the NEDC cycle.