Brand bets on convenience to attract those interested in SUVs and pickup trucks; Program offers alternative to financing with fixed costs
Fiat by Subscription — the Italian manufacturer’s subscription car service — announced the inclusion of the credit card as a new payment method for its monthly payments. The measure aims to simplify the contracting process, allowing the customer to manage monthly payments digitally and automatically through the card.
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The program allows a long-term rental of Fiat cars. Contracts with terms of 12, 18, 24 or 36 months are available, in addition to different monthly mileage deductibles. During this period, the customer only pays the costs of tuition, fuel and any excess mileage. Revision costs, IPVA, insurance and other vehicle expenses are included in the amount paid — which decreases the longer the contract.
The fleet available for the service ranges from entry-level models to higher value-added vehicles. Among the options are the Mobi Like and Argo Drive 1.0 hatches; the Strada pickup trucks (Endurance and Freedom versions) and Toro Freedom; in addition to the Fastback and Pulse SUVs. Contracting can be carried out throughout the national territory through the network’s dealerships or through the brand’s official portal.
Fiat has positioned the Pulse Drive 1.3 CVT as one of its main products. Equipped with a 1.3-liter aspirated engine with 107 hp and 13,7 kgfm, the model has monthly fees starting at R$ 2.399. The value is considered competitive by the manufacturer to attract consumers looking for the cost predictability of a compact SUV without the commitment of definitive ownership.
The contracting process is entirely online, on the Fiat Por Assinatura website. After choosing the model and plan, the customer registers and validates credit on the platform itself.
