Ferrari recently presented the Luce, the first 100% electric vehicle in its history. Despite the great expectation, the model debuted facing strong skepticism from critics and the financial market. The debut comes at a challenging time, in which luxury brands are pulling back on their electrification goals. As a result, Ferrari shares plummeted 8.4% on the Milan stock exchange and 5.3% in the United States.
Ferrari president John Elkann showed the new model directly to Pope Leo XIV at his summer residence in Castel Gandolfo. The Luce (which means “light” in Italian) brings an unprecedented configuration: it is the first four-door, five-seat model in the manufacturer’s history.
In Italy, the suggested price of the electric is around an impressive 500,000 euros (about R$ 2.9 million). Under the conceptual bodywork, the brand applied superlative engineering. The model is driven by four independent electric motors that generate 1,000 hp, completing the 0 to 100 km/h in a mere 1.9 seconds and promising a range of more than 530 km.
Controversial design and retreat from 2030 goals
The main point of criticism lies in the impact of the electrical architecture on the visual. Experts explain that, due to the lack of the traditional heat engine, the batteries were installed under the floor. This raised the height of the car, making it visually less slender. Critics point out that the exterior design “doesn’t scream Ferrari”, being classified as the most controversial model to bear the Prancing Horse logo.
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