Car is cheaper: price drops 4.7% in a year, and a segment loses almost 10%

The average price of cars sold in Brazil fell 4.7% in the 12 months ended in July, both among zero-kilometer and used cars. The data are from the Auto B3 Table, a survey by Trillia, B3’s data and artificial intelligence arm, and consider the price actually paid in the transaction, not the list value.

In the monthly comparison, the decrease was 1.2% in new and used cars between June and July. The downward movement extends for several months and is not evenly distributed among the bodies.

Among the zero-kilometers, the biggest devaluation in 12 months was with compact pickup trucks, with 9.4%, followed by crossovers, with 5.3%, and SUVs, with 4.4%. At the other end, the most contained drops appeared in medium pickup trucks, with 1.3%, hatches, with 3.4%, and intermediate pickup trucks, or pickup trucks derived from automobiles, with 4.3%.

In the used market, the ranking is reversed. SUVs lead the losses in the period, with 8.2%, ahead of compact pickup trucks and crossovers, both with 7.6%. Hatches, with 1.2%, intermediate pickups, with 2.1%, and sedans, with 2.6%, were the ones that depreciated the least.

Why prices are falling

In recent months, automakers have cut new car prices by up to R$ 55 thousand, including in newly launched models. According to experts heard by Quatro Rodas, the movement has two main origins: the price war triggered by the mass arrival of Chinese brands and the risk-free price strategy, in which the manufacturer launches the model with a pre-sale discount and extends the condition later, for fear that the product will not hit.

The repositioning at the end of the new ones drags the used ones. When a zero-kilometer becomes cheaper, the equivalent used car loses reference value and needs to follow the correction to remain competitive.

Record financing and longer

term The price drop coexists with a heated credit market. There were 674,735 vehicles financed in July, the highest volume for the month since 2008 and an increase of 5.6% over July 2025, also according to Trillia. From January to July, operations totaled 4.452 million, an increase of 10% in the annual comparison.

The average term of the contracts, however, has been extended from 45 to 47 months in a year, which helps to sustain demand even with high interest rates.

Not all indicators point in the same direction. The IBV Auto, BV bank’s index that tracks the listing prices of light used cars, registered an increase of 6.10% in the 12 months up to July, although decelerating. The divergence stems from the methodology: B3 measures the amount paid in financed operations, while the BV index is based on retail asking prices.