Jeep Avenger yields R$ 670 million in ten days of reservations

Jeep registered more than 5 thousand orders for the Avenger in the first ten days of sale of the compact SUV in Brazil, an average of 500 reservations per day. The performance, added to the rest of the line, gave the brand its best daily sales pace in five years, according to Stellantis — although none of these units were registered by the end of August.

Sales started on August 20. “We received more than 5 thousand orders and these numbers added to what we did with the rest of the range provided us with the best 10 days of Jeep in recent years,” said Fernando Varela, senior vice president of Commercial Operations at Stellantis Brazil.

The distinction is relevant: the order is the purchase intention formalized at the dealership, while the license plate is the official registration of the vehicle with Renavam, which only occurs after delivery. The first Avenger licenses are scheduled for September, when the model will appear in Fenabrave’s monthly reports.

According to the manufacturer, the demand was distributed across all versions, but the company did not open the division of orders by configuration, price or region. If the different units have sold equally, the value of the reserves would be equivalent to R$ 669,950,000 — practically R$ 670 million.

Compass still sustains the line

Jeep ended August with 9,027 registrations, a volume formed only by Compass, Renegade and Commander. The medium SUV accounted for 4,546 units and maintains the leadership among medium SUVs in 2026, with 36,435 sales year-to-date. The Renegade totaled 3,039 registrations, with the weight of the mild hybrid versions, and the Commander, 1,091, still at the top of the seven-seat SUVs.

The result, however, does not reverse the brand’s loss of space. With about 75 thousand units sold in 2026 and a 4.24% share in August, Jeep ended the month only in eighth position among manufacturers, behind names like GWM and Honda, according to Fenabrave. This is the scenario that helps explain Stellantis’ bet on an entry-level model.

Deliveries and commercial offensive in September

The first deliveries of the Avenger to customers are scheduled for this month. In parallel, Jeep is preparing the commercial action called Jeep Go, with special conditions for Renegade, Compass and Commander; the details have not yet been disclosed.

Produced in Porto Real (RJ), the Avenger is the smallest Jeep ever sold in the country, with 4.08 m in length and 2.56 m in wheelbase. All versions use the 1.0 turbo flex engine with 116 hp and 20.4 kgfm, associated with a 12 V mild hybrid system and CVT transmission with seven simulated gears. Prices range from R$ 114.990, promotional value of the first thousand units of the Altitude version, to R$ 145.990 in the Limited.