Fiat Toro wins promotion and is up to R$ 42.500 cheaper

The Fiat Toro Freedom 2027 is going for R$ 134.990 on the brand’s offer website, R$ 42.500 below the list price of R$ 177.490. The side effect is curious: the intermediate version was cheaper than the entry-level version, the Endurance, which in the same campaign costs R$ 147.490.

Neither price is for everyone. They are valid for individuals, retail, in cash and with the delivery of a semi-new Fiat Strada or Toro as part of the payment, of any year or version, subject to the dealership’s evaluation. Anyone who takes a used car from another brand pays R$ 139.990 for the Freedom and R$ 152.990 for the Endurance. The action is valid until September 2 or while the stock of 50 units lasts.

The fine print is in the color

There is one condition that almost did not appear in the disclosure: the offer only includes units model year 2026/2027 in Colorado Red, and without the Connected Services package, which costs R$ 2.990 separately. Anyone who wants another color or the package leaves the promotion.

Still, the discount repositions the pickup. At R$ 134.990, the Toro Freedom is R$ 1.000 below the Jeep Avenger Longitude, Stellantis’ own compact SUV priced at R$ 135.990, and R$ 7.500 cheaper than the Strada Volcano CVT, at R$ 142.490. In other words: the medium pickup costs less than the compact of the same brand.

What the two versions deliver

Under the hood, both use the 1.3 turbo flex T270 engine, with 176 hp and 27,5 kgfm, six-speed automatic transmission and front-wheel drive. They are 4,95 m long, 1,84 m wide, 1,67 m high, 2,98 m wheelbase and 21,2 cm of free span. The bucket has 937 liters.

The 2027 line brought sequential arrows integrated into the LED DRL and, mainly, the ADAS package as standard from the entry-level version, with forward collision warning and autonomous braking, lane change alert and automatic high beam switching.

The Endurance features 17″ alloy wheels, four-wheel disc brakes with electronic drive and Auto Hold, digital panel, 7″ multimedia, marine canopy and bucket guard. The Freedom adds two-zone digital air conditioning, 8.4″ multimedia, reversing camera, paddle shifts, leather-covered steering wheel, longitudinal roof rack and body-colored finishes.

The buyer’s point of attention is the evaluation of the used car. The promotional price depends on how much the dealership agrees to pay for the used car, and this number changes from store to store.