May promotional campaign includes bonuses for used vehicles in the exchange and zero-rate financing options to attract new SUV buyers
Citroën has started a commercial offensive in the Brazilian market with a focus on expanding its participation in the SUV and compact segment. The campaign, valid between May 7 and June 4, offers special conditions for the C3, Basalt and Aircross models, including direct reductions in list prices and bonuses for the exchange of used vehicles.
To boost sales in the period, the manufacturer offers financing options with zero rates or reduced conditions. At the top of the offers, the buyer can achieve savings of more than R$ 25 thousand by combining the nominal discount with the evaluation incentives of the used car, making the brand’s portfolio one of the most competitive in the category at the moment.
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The Citroën C3, in the XTR 2026 version, had its value adjusted to R$ 92.590. When adding the used appraisal bonus and the financing rate of 0.99%, the total financial relief for the customer reaches R$ 12 thousand. The Basalt coupe SUV, in the Dark Edition configuration, also received benefits: the model is sold for R$ 119.690 under a zero-rate condition, which represents a benefit of R$ 16.200 compared to the list price outside the promotion.
The biggest highlight of the campaign is the 7-seater Aircross Shine. The model had its price reduced from R$ 154.490 to R$ 131.790. By including the R$ 3,000 bonus and the zero-fee condition, the total savings can reach R$ 25,700. This movement positions the model as a strategic option for families who need space beyond the five places
Under the hood, both the Basalt and the Aircross use the 1.0 turbo flex mechanical set, which delivers 130 hp and 20,4 kgfm. The engine works in conjunction with a CVT-type automatic transmission that simulates seven speeds. Inside, the models have the 10.25″ Citroën Connect multimedia center, which allows wireless mirroring to smartphones, ensuring practicality and connectivity.
