Project reduces passenger capacity by almost 90% to prioritize home comfort and invisible technology at 10 thousand meters altitude
BMW Designworks — the design arm of the German automotive group — and the airline Lufthansa presented a new interior for jets such as Boeing 737 and Airbus A321Neo. The idea is to create a much more luxurious cabin, made to transport athletes, authorities and other travelers who need maximum comfort during the trip.
While a standard commercial configuration of these aircraft accommodates about 220 passengers, BMW’s proposal reduces the capacity to just 28 people. In the novelty, the focus is no longer on mass transport to privilege social interaction and fluidity of movement.
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Unlike traditional business jets, which are geared toward a single central figure, The BOW proposes a continuous nose-to-tail cabin. The interior features a reception with a bar right at the entrance and an expansive multifunctional lounge, which can be configured as a conference room for strategic meetings or a dining area for the group.
The rest area replaces the rows of armchairs with 14 private suites. Each unit allows for the accommodation of one lead passenger and one guest for private conversations. The technology follows the “Shy Tech” concept, where touch-sensitive controls and screens are hidden under surfaces of noble materials, revealing themselves only when necessary. Smart lighting is programmed to adapt to the circadian cycle, mitigating the effects of jet lag on transcontinental travel.
Complementing the functionality, the design includes cargo compartments optimized for bulky equipment such as musical instruments or sporting goods. With The BOW, BMW expands its influence in the luxury market, consolidating the idea that high-performance design should be a seamless experience, regardless of the mode of transport.
