BYD faces 8 months of declining sales, despite rise in Brazil

Despite the decline in the Chinese domestic market, the automaker shows monthly recovery and focuses on international expansion to reach 2026 target

Sales in foreign markets have helped the automaker's profit (Photo: BYD | Disclosure)
By AutoPapo
Published on 2026-05-04 at 08:00 AM
Updated on 2026-05-04 at 08:29 AM

In Brazil, BYD celebrates the first place in sales in Brazil in April with the Dolphin Mini model, but in its home market, the scenario is worrying: the Chinese automaker sold 314.1 thousand passenger vehicles in April 2026, a volume that represents a retraction of 15.7% compared to the same month of the previous year.

This is the eighth consecutive month of annual decline in the automaker’s sales. On the other hand, the result points to an evolution of 6.2% compared to March, signaling a resumption after the Chinese New Year holiday period.

BYD’s performance reflects the scenario of pressure on China’s domestic demand. From January to April, the automaker totaled just over 1 million units sold, which is equivalent to a decrease of 26.4% compared to the first four months of 2025.

International expansion

To compensate for the domestic slowdown, the company has expanded its global presence and Brazil is part of this strategy. In April, exports of passenger cars and pickup trucks reached a record mark of 134,542 units — a jump of 70.9% in one year.

Currently, the foreign market already accounts for 42.8% of the company’s total sales volume, which maintains the goal of selling 1.5 million vehicles outside China by the end of 2026.

Performance by brands

BYD Yangwang U8 Silver Front Stationary in Desert
Yangwang brand was discharged within the group

Within the group, the results were mixed:

  • Dynasty and Ocean lines (King and Dolphin, for example: down 21.2% (273,448 units).
  • Denza (premium): down 26.9% (11,250 units).
  • Fang Cheng Bao (off-road): up 190.2% (29,138 units).
  • Yangwang (luxury): up 95.6% (264 units).

The operating balance was also impacted by the competitive environment. In the first quarter of 2026, BYD’s net profit fell by 55.4% to 4.09 billion yuan (approximately US$599 million).

Analysts point out that the intense price war in the Chinese automotive sector and the rise in production costs are the main factors that pressured the company’s profit margins in the period. The survey was carried out by the Car News China website.

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