Inspired by Italy's absence from the World Cup, the Turo platform puts Fiat and Lamborghini for rent for US$ 23 a day in 11 host cities
The car rental platform Turo — known as the “Airbnb of cars” — has launched a promotion that allows you to book Italian models for just $23 a day, the equivalent of about R$118, without taxes and fees. The action is based on a detail that moves the fans: Italy, four-time world champions, was left out of the 2026 World Cup, played in the United States, Canada and Mexico.
Named “Turo takes Italy into the game”, the campaign takes advantage of the absence of the Azzurri, eliminated by Bosnia in the European playoffs in March and out of the World Cup for the third time in a row – the team has not played in a World Cup since 2014, when it fell in the group stage in Brazil. To put the country in the tournament at least on four wheels, the company brought together 11 Italian cars in 11 host cities, one per market, in an allusion to the starting lineup.
The venues contemplated are Atlanta, Boston, Houston, Kansas City, Los Angeles, Miami, Philadelphia, San Francisco, Seattle, Toronto and Vancouver. The daily rate itself has an explanation: the US$ 23 is a reference to the 23rd edition of the World Cup. Reservations opened on June 17, on a first-come, first-served basis, and the rental is valid for trips between June 19 and 22, always starting at 10 am local time in each city.
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The fleet is varied — and uneven. It goes from a Fiat 500L, destined for Atlanta, to sports cars such as the Ferrari 458 Italia, reserved for Seattle, passing through a Lamborghini Huracán Evo that was in Miami and has already been snapped up. The contrast between the family hatch and the super sports car is part of the brand’s humorous provocation. According to Turo, some of the most coveted models came out quickly, but there were still options in certain markets when the offer went live.
To reinforce the appeal of the campaign, the company even displayed part of the cars on a ferry in the port of Seattle, staging the “arrival” of the Italians in the United States. The initiative, according to Turo, celebrates Italy’s influence on world automotive culture and design, even without the national team on the field.
Turo operates in a format similar to shared hosting platforms, connecting vehicle owners to those interested in short-term rentals — a model already consolidated in the United States. The promotion is valid only for cars participating in the action, restricted to the United States and Canada, and does not include additional taxes or fees.
