Low interest in electric sports cars leads the Italian brand to review the plans for the Lanzador, which should give way to a plug-in hybrid GT
Lamborghini has backed off plans to launch a 100% electric car. Shortly after Ferrari presented its first electric car, the countrywoman from the Bologna region decided to review the Lanzador project, a concept presented in 2023 as an elevated 2+2 grand tourer that would mark the brand’s debut among pure electrics, with the promise of more than 1,000 hp of power.
The change was confirmed by CEO Stephan Winkelmann, who pointed out a real lack of interest from buyers in high-performance electric vehicles. The conclusion came from customer surveys, feedback from dealerships and market studies, which indicated a slowdown — and, in some cases, even a drop — in interest in this type of product. The initial bet was based on the idea that the acceptance of electric cars would grow steadily, including at the top of the market, which was not confirmed.
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For Lamborghini, the decision is linked to the profile of its buyers. According to Winkelmann, they are mainly looking for emotion, performance and exclusivity – attributes that still pose a challenge for all-electric sports cars. “It’s never about mobility,” summarized the executive, arguing that the brand’s customer pays for the drama of design, speed and occasion.
The future model will continue to be a two-door GT 2+2, positioned between the Urus and the Temerario, but the most likely solution now is a plug-in hybrid engine. With no technical details disclosed, the expectation is that the project will combine electrification with the brand’s V8 or V12 engines.
Winkelmann also highlighted the challenges posed by the constant changes in emissions and noise standards, which make the mission of preserving Lamborghini’s performance and identity more complex.
