Fiat sells Uno and 147 again, but in a toy store

As part of the celebrations for 50 years of operation in Brazil, Fiat launched the Fiat Collection line, composed of miniatures of some of the most representative models of the brand’s trajectory in the country. The initiative brings together vehicles that marked different eras of the national automotive industry and seeks to serve both collectors and admirers of the Italian manufacturer.

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The collection includes reproductions of automobiles such as the Fiat 147, Uno, Palio, Strada, Toro and Fastback, among other models that have helped consolidate the manufacturer’s presence in the Brazilian market over the last five decades. The miniatures reproduce details of the original vehicles and are part of a series of promotional actions developed by the company to celebrate its fiftieth anniversary in the country.

According to Fiat, the purpose of the collection is to reinforce the emotional connection built with different generations of consumers. Many of the models chosen played an important role in the evolution of the national industry, whether by the introduction of new technologies, commercial success or the creation of unprecedented segments, as happened with the Toro among intermediate pickup trucks.

In addition to the miniatures, the brand’s 50th anniversary program includes special editions of vehicles, advertising campaigns, cultural actions, events for the public and social responsibility initiatives. The company also promotes exhibitions, partnerships with television programs and projects that rescue stories of customers and employees who have followed its trajectory since the inauguration of the Betim (MG) plant in 1976.

Fiat ended 2025 as the leader of the Brazilian market and intends to use the celebrations to highlight its history in the country and strengthen its image with consumers. The Fiat Collection is now part of this set of commemorative actions, offering fans of the brand the opportunity to preserve, on a reduced scale, some of the most emblematic cars produced by the manufacturer in Brazil.