Ferrari enters PUBG Mobile with Roma, Purosangue, LaFerrari and SF90 XX Spider

PUBG Mobile announced its first partnership with Ferrari and the automaker’s Formula 1 team, bringing four supercars from the Italian brand, themed items and a Formula 1-inspired experience to battle royale games. The collaboration has been available since the 10th and runs until September 7 — plenty of time for players to show off a red LaFerrari in the matches of one of the most popular mobile games on the planet, which has more than 1 billion downloads.

Four models arrive in the game that summarize different chapters of the manufacturer’s recent history: the gran-turismo coupe Roma; the Purosangue SUV — the first four-door, four-seater Ferrari — the LaFerrari hybrid hypercar, an icon of the line; and the SF90 XX Spider, an open-air version of the most powerful street sports car ever produced by the brand, with track DNA. All disembark with exclusive liveries created for the action and can be customized with wheels, decals and brake calipers in Ferrari’s official colors.

Outside of the makeshift lanes of the map, the collaboration also offers a series of cosmetic accessories inspired by the brand, such as a themed parachute, backpack and keychain. Items and vehicles are unlocked through a specific in-game event.

The highlight, however, is aimed at motorsport fans: a new space on the map displays the Scuderia Ferrari HP Formula 1 car used in the 2025 season. When interacting with the exhibitor, the player activates a special sequence, observes the single-seater closely and can take photos next to it to share on social networks. In a statement, the PUBG Mobile publishing lead at Tencent Games, Vincent Wang, classified the agreement as historic and stressed the honor of bringing the spirit of the traditional Italian team into the game.

The action is part of the wave of news in update 4.5 of PUBG Mobile, which also brings crossovers with the anime Naruto Shippuden and Spider-Man. Partnerships of this type are not unprecedented for the game — developed by KRAFTON in conjunction with Tencent’s LightSpeed Studios, the title has already teamed up with brands like Ford and Bugatti — nor for Ferrari, which has been present in games like Fortnite since 2022. PUBG Mobile can be downloaded for free for Android and iOS devices.