Electrification plan weighed on the coffers of American brands
Total electrification projects of ranges were shelved after losses to manufacturers and relaxation of regulations
By
Boris Feldman
Published on 2026-01-29 at 06:00 PM
Updated on 2026-02-02 at 09:12 AM
Published on 2026-01-29 at 06:00 PM
Updated on 2026-02-02 at 09:12 AM
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The traditional Las Vegas electronics show earlier this month revealed that technology, artificial intelligence, robotization, are on the rise in the automobile industry.
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But electric not so much, so much so that the main factories are shelving their outlandish projects to transform the entire product line into electric.
And a good example of this is that the two powerful American brands, GM, declared losses of 7.6 billion dollars and 5 billion dollars with the decision to abandon projects for battery cars.
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