In the middle of last week, the judicial notification that the Brazilian Association of Manufacturers of Motorcycles, Mopeds, Motorcycles, Bicycles and Similar – Abraciclo – filed against Shineray reverberated, alleging that the manufacturer makes serious errors in its manufacturing process and leaves out of the assembly essential items to contain the emission of pollutants.
On the same day that the case became public, the manufacturer released a statement to the press, in which it said it chose to express itself in the case file and reiterated its commitment to quality and compliance with current standards.
In several publications and posts on the subject on social networks, users express solidarity with Shineray, as well as others, who present themselves as customers, report their problems. The arguments are the most varied, but it shows that the subject has had an impact on the two-wheeled community.
Much of the comments are based on conspiracy theory: the assumption that the brand bothers leading manufacturers Honda and Yamaha and that this would have motivated the notification. Others point out that there are parts with low quality and that there is a need for a strict investigation.
The biggest complaints are flaws in the manufacture of the exhaust system (Photo: Shineray | Ricardo Henri)
Shineray gains market share
Currently, Shineray is the third largest motorcycle trader in Brazil today. Even with the bad reputation resulting from its first simpler models brought in mid-2015, the manufacturer resisted and, after the highs of the Covid-19 pandemic, made a jump in sales.
In 2025, 130.6 thousand units registered ensured the Chinese 5.94% of the entire motorcycle market in the country, which also represented the brand’s growth of 69.7%, compared to last year. With these numbers, Shineray has touched Honda and especially Yamaha when it comes to who sells more.
The low price is the main responsible for all this. The manufacturer has five models among the top 10 cheapest motorcycles in Brazil. The way out for many people who need an affordable vehicle to get around.
The hegemony of the Japanese
Both Honda and Yamaha have been in the national market since the 1970s and were the first motorcycle manufacturers to officially set up shop in Brazil. Since then, both have earned the trust of citizens and dominate the market with ease.
More simple motorcycles, manufactured by the brand itself, should be the main accused (Photo: Shineray | Disclosure)
Honda holds about 70% of the national motorcycle market, and Yamaha varies between years in the range of 12% to 18%, numbers achieved by reliability.
The Japanese still have a very wide range of motorcycles here. Honda is in all types of motorcycles, from street to super sports and off-road. Yamaha guarantees the lowest lines, but focuses on sportier motorcycles with greater refinement.
It is a fact that Shineray is gaining space in the base of the motorcycle market, which is also the most expressive niche. But despite the advance, Honda, for example, continues to be responsible for 20% of the sale of all motorcycles in Brazil with only its classic CG. That is, in a universe of 2.1 million motorcycles registered in 2025, the Japanese street sold more than 400 thousand. A number that is almost triple the entire production of Shineray.
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