During the year we had a large amount of new cars, updates and the most surprising: new brands on the market
The year 2025 had a full release schedule. Part of it is the result of investments made in 2024 by automakers after the official implementation of the move program, another was due to Chinese brands entering the market strongly.
In the balance of the year, the consumer benefited from this competition, many cars arrived betting on cost benefit. A considerable amount of these novelties are electrified, with different types of hybrid or 100% electric systems.
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Another segment with many launches was pickup trucks: Fiat brought major updates to the Titano and Toro, Foton and GWM entered this segment, Mitsubishi brought back the Triton Savana and Ford improved the Maverick along with a reduction in prices.
See below all the cars that were launched in 2025 and get ready to see a very large list.
The first month of the year is usually slow, but thanks to the new emissions laws we had some news coming early.
The first launch of the year was the restyling of the Mercedes-AMG G63 jeep. The utility received a mild hybrid system and gained more power, delivering 585 hp.
Stellantis’ family of medium vans replaced PSA’s 1.5 turbodiesel engine with Fiat’s 2.2 Multijet, the same one that debuted in the Ram Rampage. Here it is calibrated for 150 hp and 37,7 kgfm, which made the SUVs faster and more economical.
The 1.4 Fire engine was used only in Stellantis’ small vans and left the scene. They adopted the 1.3 Firefly to meet the Proconve L8, which also benefited from improvements in performance, reduced consumption, lower maintenance costs and electric steering assistance.
The compact has already used the Firefly engine in the Drive version, but since 2020 it was only offered with the old Fire. In 2025 this changed thanks to the Proconve L8, the three-cylinder engine started to equip the entire line and made the urban smarter.
It also gained the interior of the Strada pickup, which is also used by the Fiorino van, the steering wheel that debuted in the Pulse and new hubcaps. In the equipment package, only electric steering was added instead of hydraulics.
Caoa Chery’s medium sedan has once again been imported to Brazil. Now the Arrizo 6 Pro Hybrid has the ADAS Max Drive package and the buyer can choose between two wheel designs. It also stands out for being the most affordable model in its segment.
The 2025 Audi A3 Sedan line arrived with the face that debuted in Europe in 2024. Now the model has three versions: Advanced, Performance and Performance Black, all with the 2.0 TFSI.
After many delays, Neta started selling its cars in Brazil in January 2025.The Aya is an electric compact hatch that came with aggressive prices, but slips because it is small.
The X medium SUV is Neta’s medium model and arrived in Brazil in three versions. It is also sold only as electric.
The top-of-the-line version of the Fiat Toro with a sportier look, the Ultra, no longer comes with a diesel engine and all-wheel drive. Now the model has the 1.3 turbo T270, which yields 176 hp and 27,5 kgfm. With this change, the pickup now has a complete option with a flex engine, before the most stuffed package was exclusive to the 2.0 turbodiesel.
For the automotive industry, the year only starts after Carnival, but in 2025 they have advanced some launches. Three of February’s big news were electric models, a testament to what the rest of the year would be like.
The Volcano and Ranch versions of the Fiat Toro now use the 2.2 turbodiesel with 200 hp and 45,9 kgfm. As a result, the truck became faster and more economical.
It also received a suspension recalibration to improve comfort and larger brakes at the front. Bigger news were saved for the face-lift.
The Nissan Kicks Play is nothing more than the first generation of the SUV. He got the surname so that he could be sold to the new generation. The range has been reduced to three versions, with the top-of-the-line Exclusive leaving the scene.
The only diesel-engined version of the Jeep Commander is the Overland. It exchanged the old 2.0 for the new 2.2, which is stronger and more economical. This version also received the 19-inch wheels that were already used with the 2.0 turbo Hurricane.
The launch of the new generation of the BMW X3 in Brazil was only in the M50 xDrive version. It is a mild hybrid with a 48-volt system and has a 6-cylinder in-line engine of almost 400 hp.
The Aceman is an electric compact SUV derived from the Mini Hatch. Its size is similar to that of a Renault Kardian, but in the market it is a competitor of the Volvo EX30.
The seven-seater electric SUV was launched in Brazil as a showcase of the brand’s technology. Kia brings the EV9 only in the GTL version, with the most complete package available and a range of 434 km. He received several international awards before arriving.
Caoa Chery launched the Tiggo 7 Pro with the same plug-in hybrid mechanical set that was already offered in the bigger brother Tiggo 8. This model with more than 300 hp came to face the BYD Song Plus and the GWM Haval H6 PHEV19.
The Volvo EX90 arrived to be the new top of the line of the Swedish brand, positioning itself above the XC90 hybrid. The seven-seater SUV is 100% electric and debuts a new platform for Geely large vehicles.
With all that Proconve procedure resolved, the release schedule returned to normal in March. Who took the spotlight was Volkswagen, which unveiled the Tera compact SUV during the Carnival in Rio de Janeiro (RJ).
Volkswagen presented its most important launch in recent years during the carnival in Rio de Janeiro. The Tera is a compact SUV to compete against Fiat Pulse and Renault Kardian, but it also brought a superior standard of finish to the German brand’s entry-level lineup. His project was 100% Brazilian.
The face-lift of the Porsche Taycan brought improvements to make the electric more efficient. However, the highlight was the debut of the Turbo GT version, which makes it the fastest four-door electric in the world.
The Japanese luxury brand’s mid-range SUV has gained a plug-in hybrid option. The mechanical set of the NX 450h+ is the same as the Toyota RAV4, with 306 hp and battery for 55 km.
Audi launched its electric executive sedan in Brazil, to compete against the Mercedes-Benz EQE and the BMW i5. It stands out in this segment for its bolder design.
The sporty version of the German midsize sedan has been renewed. The new RS3 continues to use the 2.5-liter five-cylinder engine, it is the last Audi to use this unit since the end of the TT. Its traction system has been optimized and allows you to perform controlled skidding.
The year 2025 had an atypical behavior, with a large volume of launches in the first half of the year. The month of April was an example of this, bringing news that was successful in the market.
The Tank 300 is a traditional SUV, with a chassis and 4×4 traction. It arrives to expand the scope of GWM, being an alternative to models such as the Toyota SW4 and Mitsubishi Pajero Sport.
The Jaecoo 7 debuted in two trim levels, but always with the high-range plug-in hybrid set. It promises to run 1,200 km on a tank of gasoline and was priced in a way that bothers the Caoa Chery Tiggo 7 PHEV brother.
Despite being promised as a mild hybrid, the Omoda C5 arrived in Brazil only as electric. It stands out for its bold design and good equipment package.
Volvo has restyled the old XC90 to continue as an alternative for those who don’t want to bet on the 100% electric EX90. The large SUV is sold in Brazil only in versions with the most powerful plug-in hybrid system, called T8.
The second generation of the sports car made by AMG gained a hybrid version. It retains the 4.0-liter twin-turbo V8, which is aided by a 204 hp electric motor mounted next to the rear axle and has a two-speed gearbox. Together they yield 816 hp, which are sent to all four wheels.
Mini completed the range of combustion versions of its hatch with the launch of the John Cooper Works sports model. It continues to use the 2.0 turbo four-cylinder, which now delivers 231 hp. This version is also offered in a convertible body.
Fiat’s compact sedan gained a slight visual makeover at the front, adopting the visual identity that debuted in the Grande Panda. The Cronos also received side airbags in the Precision version. It continues only with the 1.0 and 1.3 engines, both aspirated and from the Firefly family.
The first commemorative edition of the centenary of General Motors in Brazil was held at S10. The manufacturer’s engineering applied special springs and shock absorbers from Ironman 4×4, which made the pickup taller without losing comfort.
The sporty version of the Volkswagen Nivus has finally been launched. The GTS model received a 1.4 TSI engine with 150 hp and 25,5 kgfm, but the highlight is the work done on the suspension. The SUV had sharper dynamic behavior than the late Polo GTS.
Sports car with manual transmission, off-road pickup, brand new, urban SUV, volume car… May 2025 had all kinds of releases, it’s even difficult to choose one to highlight.
The Ford Mustang GT gained a version with manual transmission in a limited run of 200 units. All of them were sold in just one hour, even before the cars landed in Brazil.
The new generation of the Mitsubishi Outlander is sold only with a plug-in hybrid powertrain. The seven-seater SUV has become more luxurious and counts on this to stand out from the Chinese.
Fiat launched the restyling of the Pulse for the 2026 line before Volkswagen put the Tera on the market. The SUV has gained styling touches and now has a fixed panoramic sunroof, as in the Peugeot 208. The Drive 1.3 manual model was offered again and the model also gained a Turbo 200 version without the hybrid system.
Ford has added an off-road version to the F-150 line sold in Brazil. The Tremor model has raised suspension and other changes to go better on trails, but maintains the equipment package and the V8 engine of the Lariat version.
The Hyundai Kona is the brother of the Kia Niro, which means the use of one of the most efficient hybrid mechanics in Brazil. The SUV arrives with an exotic design, but bets on the price and tradition of the brand to be able to fight with Chinese models.
After spending almost the entire first half of the year generating expectation, Volkswagen finally launched the Tera. The compact SUV arrives in four versions, one with a 1.0-liter aspirated engine and the other three with the 1.0-liter turbo 170 TSI.
The Chinese brand GAC debuted in Brazil with a line of five different cars. It has already arrived with the promise of national production, a parts distribution center supplied and with 33 dealerships. The cars launched were:
An electric medium sedan, with a focus on urban executive transport. It is the cheapest model of the brand and has a more generous interior than the Nissan Sentra.
It is a mix of crossover and electric minivan, which arrives to face the BYD Dolphin. It stands out for the amount of equipment and for having a good autonomy.
This should be the brand’s flagship in Brazil, it is a medium SUV with full hybrid powertrain. Its price is in line with the traditional Corolla Cross and the bold design is a differential.
The electric medium SUV offers one of the longest ranges for its price range and a well-crafted interior. The center console has a compartment that can be cooled or heated.
GAC’s top-of-the-line in Brazil is an electric SUV inspired by the Tesla Model X. In the top-of-the-line Ultra version comes the rear doors with gull-wing opening.
The restyled Ford Maverick arrived with the off-road version Tremor. This model has higher suspension and the all-wheel drive with dual-clutch rear differential of the Bronco Sport. The Lariat Black model is the successor to the Lariat that was previously imported, now with a stronger cost/benefit ratio and more equipped.
The 2026 line of the BYD Song Plus came with the same look that was already used by the Premium version. Inside came the option for the brown interior and Infinity sound system. The Premium model, with two engines, is no longer a special edition to become a line version
Fiat changed the Titano engine, adopting the 2.2 turbodiesel Multijet with 200 hp and 45,9 kgfm. Along with this came an 8-speed automatic transmission, 4×4 traction with automatic integral mode, disc brakes on the rear axle, electric steering and new suspension calibration. The pickup also gained an ADAS package, electronic parking brake, new multimedia center and several on-board life improvements.
In June 2025, the Interlagos Festival took place, but there were few launches held there that immediately reached the market. The manufacturers announced at the event many models that began to be sold in the second half of the year.
The restyling of the Ford Bronco Sport came along with a change in the name of the version sold here. The name Wildtrack, which was used only in Brazil, is out, and the name Badlands already used in the USA is in. The good off-road capability and the 2.0 turbo engine were maintained.
The hatchback version of the Audi A3 gained the same changes that the sedan received at the beginning of the year. It is sold in two versions, always with the 2.0 TFSI engine.
Audi brought 10 units of the RS6 Avant GT to Brazil. This special version of the sports station wagon pays homage to racing cars of the past with its paint and features performance improvements.
The Pulse Abarth managed to keep the 1.3 turbo engine with 185 hp, unlike its sister Toro. It received a renewed design at the front, with horizontal friezes on the grille. Inside came new seats, with electric adjustment for the driver, and a panoramic sunroof as standard.
Foton already has a presence in Brazil, including a factory, but only sold trucks. It entered the passenger car market with the Tunland medium pickup, sold in V7 and V9 versions.
Honda launched the restyling of the Civic during the Interlagos Festival. The sedan gained a new design at the front and Google Biult-In in its multimedia center.
The Nissan Kicks received a new generation where everything is new. The SUV has become larger, with a size that comes close to that of medium models. It debuted new technologies at the brand and is also the first Nissan with a turbo flex engine and dual-clutch transmission in Brazil.
GWM has launched the special edition One of the Haval H6 HEV as an entry-level model. It removed the electric trunk opening, the sunroof and some aesthetic changes were made to achieve an aggressive price.
The Fiat Fastback gained some punctual style changes. Along came the sunroof, the blind spot monitor, electric adjustment in the driver’s seat and some improvements in the finish.
Chevrolet started the year 2025 measured and reserved the major launches of its centenary in Brazil for July. The Onix, which was once a leader in the market, received its face-lift focused on solving some criticisms such as the front that scrapes easily.
Its Tracker brother also received the first aesthetic change, along with some new equipment. In both cases came a timing belt that was more resistant to sloppiness from the owner, to reduce the risk of breakage.
The Territory medium SUV gained a face-lift that brought it more in line with foreign Ford models. Along with that came more equipment and a more discreet lining inside, but the brand kept the price.
Chevrolet’s entry-level line received the long-awaited face-lift. The changes were discreet, but focused on criticisms that the Onix line received: The bumper is higher, improving the angle of attack, the interior received a new multimedia center and digital panel, and the engine received a new, more resistant timing belt.
The Chevrolet Tracker got an update similar to the Onix, with a new design at the front and the dashboard redesigned with the new screens. Its engines also gained the most resistant timing belt.
Chevrolet brought only low-volume electric models to Brazil, to build an image. The Spark EUV is on the other spectrum, it came to be an alternative to the battery for national compact SUVs.
The new generation of the Audi A4 was named A5. The configuration chosen for Brazil has a 2.0 TFSI engine without electrification and has aggressive prices to try to upset the reign of the BMW 320i.
As usual, Honda has performed a slight mid-life update on the HR-V. The compact SUV focused on improvements in pampering, such as 18-inch wheels, sequential lights on the turn signals and comfort improvements in the interior.
Geely arrived in Brazil with the support of Renault, to facilitate distribution and logistics. Its first model is the EX5, an electric medium SUV that pleases with its good finish.
Cars that are successful in the market need to undergo renovations to remain relevant. This is what happened in the restyling of the Jeep Commander, the Fiat Toro and the Ram 3500, whose launches were in August 2025.
Jeep promoted the first restyling of the Commander with the 2026 line. The model range was reorganized, with the end of the 5-seat Longitude version and the Overland with Hurricane engine. Now the strongest engine is limited to the Blackhawk sports car. Other than that, the changes were aesthetic, with new bumpers, headlights and taillights.
Fiat performed another face-lift on the Toro, this time the most extensive since the launch. As the mechanics were updated at the turn of the year, the focus here was on design and also the adoption of new features. The main one was the electronic parking brake, which came along with discs on the rear axle.
The new intermediate version of the GWM Ora O3 is treated as a special edition, just like the Haval H6 One. It has a larger battery than the Skin and smaller than the GT, but already with a greater autonomy than the rival BYD Dolphin. The good safety and equipment package remains unchanged.
The top-of-the-line model of the Honda City hatch gained a sporty version, but only in the look. It comes only with the Supernova red paint and adds the roof painted in black, chrome exhaust tips and metal pedals.
Ram has updated its big ones with a focus on the engine. The 2500 and 3500 models gained an even stronger version of the Cummins 6.7 inline six, which now exceeds 400 hp and has almost 150 kgfm.
The Ford Mustang now arrives in an even more powerful version, the Dark Horse. The gains in the engine were few, with power rising from 492 hp to 507 hp, but the chassis received special attention to be even closer to a thoroughbred sports car.
Zeekr has expanded its lineup in Brazil with the 7X, a large luxury SUV. It sits in the middle of the range, above the X and below the 001, rivaling the Audi Q6 e-tron.
Some long-awaited novelties arrived in September 2025, such as GWM’s diesel line. These launches were carried out before the inauguration of the factory in Iracemápolis.
Triton won the Tarmac limited edition, with 4×2 traction. It follows the formula of the Ford Ranger Black, with a fuller equipment package and focus on an audience that is interested in pickup trucks for their style.
Toyota entered the van market with the Hiace, produced in Argentina. It uses the same mechanical set as the Hilux, with a 2.8 turbodiesel engine and a six-speed automatic transmission.
Citroën has revived the XTR adventurous model in the compact C3 and the Aircross SUV. They have mixed-use tires to justify the look, but the suspension was not raised. This is not a problem, as they are already very tall models.
In the coupe SUV, the novelty is to have an edition with glossy black details, giving the model a sportier look. It also received improvements in the finish.
Stellantis put its 12-volt mild hybrid system in the GT versions of the 208 and 2008. This is the same set that already exists in the Fiat Pulse and Fastback, which will come to other models of the group in the future.
GWM had confirmed Poer when it arrived in Brazil, but the launch only came after the inauguration of the factory. The medium is sold in two versions, always with a turbodiesel engine, and stands out for its technology in the cabin.
The Haval H9 is the SUV derived from the Poer pickup, with the same turbodiesel set. As with the sister, the price is the highlight, as well as the interior space.
The entry-level Toyota Corolla is now a hybrid, and can be purchased by taxi drivers and PwD with a generous discount from the manufacturer before applying government exemptions.
Volkswagen has returned to selling the Golf GTI in Brazil as a limited supply model. The 265 hp sports hatch comes from Germany and to buy it you need to prove that you have already had a sports car from the brand.
The Interlagos Festival was not the only major show of 2025, this year also marked the return of the Motor Show. Therefore, many factories held their launches for November, but October had two big news.
The 2026 Renault Kwid E-Tech line was aligned with the Dacia Spring EV sold in Europe and got a shop bath. The design has been updated, both inside and out. The hatch gained an ADAS package and maintained the price, continuing as the cheapest electric in Brazil.
Omoda made a big bet by launching the 5 medium SUV in a full hybrid version. The model has an aggressive price to bother the traditional Toyota Corolla Cross.
The Omoda 7 is the brother of the Jaecoo 7, but bets on a sportier and more sophisticated look to ensure a different audience. Its mechanical set is the same plug-in hybrid with more than 300 hp.
Renault developed the Boreal in Brazil, a medium SUV with a strong appeal in sophistication. It has a 1.3 turbo engine and dual-clutch transmission. The cabin brings some unprecedented luxuries in the segment, such as seat massage.
GWM entered the luxury market with its Wey subdivision. The 07 is a large model, with three rows of seats and plug-in hybrid mechanics with more than 500 hp. The luxury package includes seats with massager and ADAS level 2+ package.
The return of the Motor Show made November the busiest month in 2025. There were 18 launches, including four new brands. It was a month that took work.
Leapmotor’s “entry” model in Brazil in its debut is the B10, an electric medium SUV. He came in below R$ 200 thousand, the price of most rivals.
It is sold only as electric, in a single version. The 218 hp engine drives the rear axle, an interesting differential in this segment. The 67.1 kWh batteries provide 288 km of autonomy in the Inmetro cycle.
The C10 is a medium-large five-seater SUV, similar in size to a GWM Haval H6. For now, it is the only electric in this segment, with the same motor as the B10 and a larger 69.9 kWh battery that yields 338 km of autonomy.
But the most interesting version of it is the REEV, called Ultra-Hybrid by Stellantis. It uses a smaller 28.4 kWh battery with a range of 111 km. It can also be charged by the 1.5 aspirated engine that acts only as a generator and does not drive the vehicle, and can extend the range to 950 km.
The advantage of this is that the driver does not need to look for charging points on a trip, just fill the 50-liter tank with gasoline. This motor always works in the most efficient regime and does not need to pull the almost 2 tons, this is the role of the electric motor.
Geely’s big bet for Brazil is the EX2 electric hatch, which came with very competitive prices to fight against BYD cars. It has 289 km of autonomy and an engine with 116 hp. In the top-of-the-line version, the ADAS package is standard.
Found it difficult to buy a Golf GTI? Volkswagen will continue with the Jetta GLI, which has been restyled. It uses the same 2.0 TSI, but with 231 hp. It gains some points in practicality, due to the larger trunk.
The Honda WR-V is the Japanese brand’s new entry-level SUV, but it has a larger interior space and trunk than the HR-V. It arrives only with a 1.5 aspirated engine and simpler finish to justify the price.
GWM has gone beyond a mere face-lift in this mid-cycle update of the Haval H6. Its sales leader gained several improvements from the luxurious Wey 07, such as the screen with a new operating system, the steering wheel and the option of a clear interior. The 1.5 turbo engine is of the new generation, even more efficient, but the SUV continues with the same versions.
Ford started to bring the hybrid version of its intermediate pickup with all-wheel drive. It remains in the Lariat version, which gained more equipment and is equivalent to the Black 2.0 turbo. The price was maintained.
MG Motor, a British brand that was bought by China’s SAIC, debuted in Brazil with three models. Its image car is the Cyberster, a 510 hp electric roadster.
This electric medium SUV should be MG’s highest volume model in Brazil. The S5 enters the segment where the Geely EX5, the BYD Yuan Plus and the GAC Aion V are already located.
Contrary to all expectations, the MG 4 debuted in Brazil in the XPower sports version, with a 435 hp engine. This medium hatch has tamer versions to compete against the BYD Dolphin, but the brand bets on the sporty vein to succeed.
The Chinese like an electric medium SUV and now even Chevrolet has a car of this type, the Captiva EV. It came with a price similar to the competition and a generous size, like the old combustion Captiva. But in common with the GM line we know there is only the name, inside it does not hide the Asian origin.
The Chery group has launched another premium brand in Brazil, Jetour. It arrives independent of Caoa and Omoda Jaecoo, with its own dealership network. This division is focused on models with an off-road proposal and has confirmed two hybrid SUVs for 2026.
After several delays, including a natural disaster, Toyota finally launched the Yaris Cross. The compact SUV has an unprecedented 1.5 flex hybrid set, with a similar operating principle to that of the Corolla brother and the promise of being more efficient. There is also the option for the 1.5-liter aspirated engine without electrification, for entry-level models.
Even with the delay, the Yaris Cross is in line with the competition in the offer of equipment, bringing an electronic parking brake, panoramic sunroof and electric trunk opening.
Kia took 12 cars to the Motor Show, 8 of which were launches. What was exhibited at the event and is already in the dealership network is the restyled Sportage, which is in line with the brand’s new visual identity and has also been updated inside. The engine remains the 1.6 turbo, aided by a 48-volt mild hybrid system.
The Savana version is a tradition of the Brazilian Mitsubishi in its line of pickup trucks. The new Triton received this off-road treatment at the end of the first year of sales, receiving snorkels, rock sliders, roof racks and muddy tires. This time the adventurous version is based on the top-of-the-line Katana, which includes an ADAS package, multimedia center with native browser and other goodies.
The first passenger car sold by BYD in Brazil was the Tan large electric SUV. The Atto 8 is its new generation and debuted at the Motor Show in a plug-in hybrid version and at a more affordable price than its battery-powered brother, which is still available.
BYD’s luxury brand arrived in Brazil with the B5, a large SUV derived from the chassis of the Shark pickup. Denza will have its own network of dealerships, which will start sales with this model and the Z9GT electric station wagon.
The Caoa group now represents another Chinese company in Brazil, Changan. She did not abandon Chery, she just expanded the portfolio. The first Changan cars to be imported will be from the luxury division Avatr, but in the future it will have the Uni-T, which has already been spotted by AutoPapo running in tests.
Nissan did not participate in the Motor Show and seems to have waited for the event to end to show its other big launch of 2025: the Kait. It treated it as a global novelty, but in reality it is a restyling of the old Kicks Play.
With the line composed only of hybrids, Lexus launched its first electric car in Brazil. The RZ 500e is a coupe SUV that is in a very competitive price range, which has models from premium, Chinese and even Western generalist brands.
Nissan used the old formula of updating an old model, the Kicks Play, to be sold alongside the new generation. Along with the new look came a different name, Kait. The store bath brought some new features to the interior, ADAS package with adaptive cruise control, 9-inch Pioneer multimedia center and the updated look. But the engine is still the naturally aspirated 1.6 that has lost power since it debuted a few years ago.
Lamborghini is officially in Brazil and launched the Temerario, its entry-level supercar, in December. It arrived in place of the Huracán, bringing a twin-turbo V8 in place of the naturally aspirated V10. It is aided by three electric motors, with a focus on improving performance.
