Once again we are going to talk about the internet, this tool that connects people from all over the world and can be used to seek knowledge. But it also serves to connect bad people and spread lies. The European Ford decided to respond to one of these internet “trolls” with a Ranger Raptor.
It all started with the commercial below, made to promote a special edition of the Ranger Raptor. The commercial itself is interesting because of the wild west theme and the maneuvers with the pickup. But one internet bully commented that the blue paint was “too gay” and suggested a more manly scheme, such as black and gold or camouflage.
The European branch commented on its Twitter profile “Very gay was a compliment, right?” along with a montage of a golden ranger with the colors of the LGBTQIA+ flag. The answer was not just on the networks, Ford painted a Ranger Raptor this way.
The “very gay” pickup was taken to the Berlin pride parade, an event that Ford has participated in since 1997. In one of the photos released, the Ranger is next to a Ford Ka transformed into a pickup. That car was a concept that was later painted to promote the GLOBE program, which has represented LGBTQIA+ employees for 25 years.
The Ka pickup was painted in the colors of the LGBTQIA+ flag 25 years ago to support the brand’s employeesThe troll suggested a black paint job with gold, Ford did it but not the way he expectedThe hashtag was part of the campaignThe Very Gay Ranger Raptor was taken to the Berlin pride parade
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