Reduction exceeds R$ 20 thousand in some cities and positions robust pickup as an alternative to SUVs and smaller pickups; check out where to find it
In a maneuver to contain the advance of luxury mid-range pickup trucks and maintain their market share, Mitsubishi dealerships have started a price offensive for the L200 Triton HPE. The strategy seeks to attract the consumer who, although demanding the robustness of a chassis with stringers and diesel engine, has migrated to more urban monocoque models, such as the Ram Rampage.
The HPE version, whose list price suggested by the manufacturer is R$ 298,890, is being sold with bonuses that exceed R$ 20 thousand in the state of Minas Gerais, for example. The movement of Minas Gerais resellers aims to liquidate inventories and face the intensification of competition in the medium utility segment, which is experiencing a period of repositioning of values in 2026.
SEE ALSO:
In Sete Lagoas, at the Akka dealership, as reported by the Autoesporte website, the model is advertised for R$ 277.990, representing the highest discount identified in the region. In Juiz de Fora, at Kotaro, the pickup is offered for R$ 279.990. In the capital of Minas Gerais, the Via Jap concessionaire practices the value of R$ 288,990. These prices put the Triton HPE on a direct collision course with the top versions of smaller pickup trucks, offering as a competitive advantage the greater off-road capability.
Under the hood, the Triton HPE preserves the 2.4 turbodiesel MIVEC engine, which delivers 190 hp and 43,9 kgfm. The set is coupled to a six-speed automatic transmission and the renowned 4×4 traction system with reduced. The technical configuration allows the pickup to cross flooded stretches of up to 70 cm and boast a towing capacity of 3,500 kg.
Despite being an intermediate version, HPE delivers a convenience package focused on cost-effectiveness, including seven airbags, LED headlights, 18″ alloy wheels and 8″ multimedia center with wireless mirroring for smartphones. With a 1,046-liter bucket and a payload capacity of one ton, the model consolidates itself as a versatile option for both recreational use and agribusiness demands.
