Action seeks to attract fleet owners to the dealership network and combat the parallel market with discounts on more than 100 routine maintenance items
Mercedes-Benz has started a campaign in the Brazilian market to strengthen the after-sales of the Sprinter line. In a campaign valid until July 2026, the automaker reduced the prices of essential components, offering conditions that generate savings of up to 50% in high-turnover items. The initiative seeks to make the cost of maintenance at dealerships more competitive in the parallel market, targeting fleet owners and self-employed drivers.
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During the period of the action, Mercedes-Benz focuses on more than 100 natural wear items, such as brake pads, filters, clutch kits and shock absorbers. These components now have reduced values at more than 170 dealerships and VanCenter service points throughout the country. Currently, about 90% of the Sprinter’s parts portfolio is made up of imported items, which usually increases costs, but the brand chose to absorb part of this margin to expand its presence in authorized workshops.
The campaign covers sectors that depend on vehicle availability, from logistics and e-commerce to school and health transportation. To reinforce the perception of value, the automaker highlights the Mercedes-Benz Express Service, which promises to perform maintenance in up to 90 minutes. In addition, the line already offers two free revisions and a two-year factory warranty for those who keep their maintenance plan up to date.
By making replacement cheaper, Mercedes-Benz is trying to cement the argument that genuine maintenance is the best long-term investment. The strategy focuses on the durability of the mechanical assembly and the prevention of unplanned downtime, often caused by failures in parallel components. With the reduction of prices and agility in service, the brand hopes not only to sell parts, but to retain the customer who prioritizes the productivity of its operation.
