Localiza and Shell close agreement that gives R$ 1,560 in fuel to new subscribers

In a move to expand the customer base in the competitive fleet management and subscription market, Shell Box and Localiza Meoo have entered into a strategic partnership. The initiative grants R$ 1,560 in fuel credits to consumers who contract the car service by subscription, in an attempt to link the loyalty of the supply to the ownership of the vehicle.

The benefit, valid exclusively for new contracts closed through the official page of the partnership at Shell Box Clube, will be distributed in monthly installments. The subscriber will receive R$ 130 in discount coupons each month, during the first year of the contract. Unlike one-off retail promotions, the action bets on cost predictability to attract the driver.

SEE ALSO:

• GWM prepares line of electric cars with 1950s aesthetics
• 2025 retrospective: June had good releases and disappointments
• Sony’s electric car will be the first with Playstation integrated into multimedia

Mechanics and loyalty strategy

The operationalization of the discount takes place via application. After subscribing to the vehicle, the credit is automatically available in the “My Discounts” tab of the Shell Box, eliminating the need for manual promotional codes at each fill-up. The amount is applicable to any type of fuel available in the accredited network and is non-transferable, being restricted to the subscription holder.

For Vivian Reis, executive manager of Digital at Raízen, the agreement reflects the strategy of transforming the application into a “benefits hub”, going beyond the simple financial transaction at the pump. On the rental company’s side, the maneuver seeks to add tangible value to the subscription product.

João Rodarte, director of Localiza Meoo, points out that the integration aims to offer an “end-to-end experience”, reducing bureaucratic friction and reinforcing convenience, a decisive factor for the public that chooses to use the car to the detriment of ownership.