Channel interprets message context and allows actions such as financing simulation and test-drive scheduling
Leapmotor — Stellantis’ electric car brand in Brazil — is betting heavily on digitalization, and naturally attracts a hi-tech audience. Now, these people will be able to further modernize their relationships with the brand, which has just launched a service channel on WhatsApp powered by generative artificial intelligence. It is something designed, says Leapmotor, to transform the shopping experience of the Brazilian consumer into a more fluid and intuitive journey.
Unlike traditional systems based on decision trees and numbered menus, the new tool uses the virtual assistant “Stella” to interpret the context and real intent of messages. The technology allows natural language interactions, bringing the bot closer to a human service. Through the channel, interested parties can answer technical questions about the models, request financing simulations and schedule test drives at nearby dealerships.
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The system stands out for its ability to process audio messages and access data from the automaker in real time. This integration ensures that information on pricing, inventory availability, and after-sales manuals is always up-to-date, mitigating the common failures of limited virtual assistants.
The technological offensive is in line with Stellantis’ indicators in Brazil, where WhatsApp already concentrates about 70% of the calls and is the group’s second main channel for converting into sales. In 2024 alone, the platform recorded 1.6 million conversations and surpassed the mark of 12 million messages exchanged, maintaining a user satisfaction rate above 80%, according to its own data. The service is already operational throughout the national territory.
