Automaker bets on the reach of the São Paulo club to accelerate expansion plan and promote electrified SUV technology in the domestic market
The Chinese manufacturer Leapmotor has made official a sponsorship agreement with Palmeiras valid until March 2028. The bond provides for the display of the company’s logo on the back of the uniforms of the men’s, women’s and youth teams of the São Paulo club.
The debut of the new sponsor takes place this Wednesday (8), in the clash between Palmeiras and Junior Barranquilla, in Colombia, for the group stage of the Copa Libertadores da América. The match is scheduled for 9:30 pm.
SEE ALSO:
According to Felipe Daemon, head of Leapmotor in South America, the partnership is a central pillar in the company’s expansion strategy in the country. The executive points out that the investment signals confidence in the Brazilian market and is part of a long-term plan that covers the local production of vehicles, the expansion of the dealership network and the diversification of the product portfolio.
The automaker, which operates globally in partnership with the Stellantis group, started its operations in Brazil at the end of 2025. The brand seeks to gain traction in the electrified segment through technologies such as the range extender, available in the C10 SUV. The system uses a combustion engine strictly as a generator for the batteries, allowing the driver to switch between recharging at a socket or refueling at conventional stations. The model delivers 177 hp and 29,6 kgfm.
The association with Palmeiras is seen by the manufacturer as a strategic showcase, given the recent history of the club. The club has accumulated 12 Brazilian Championship titles, four Brazilian Cups and three Libertadores victories, consolidating itself as one of the most valuable brands in South American football.
