Concept presented in New York anticipates utility vehicle with underbody chassis scheduled for 2030; The focus of the project is robustness and physical controls
Hyundai took advantage of the New York Auto Show to present the Wild Boulder concept, a prototype that inaugurates its first body-on-frame chassis platform. The model anticipates the lines and mechanical base of an unprecedented medium pickup, expected to reach the global market, including Brazil, by 2030, in partnership with Chevrolet.
Boulder introduces the visual language called “Art of Steel”, developed by the brand’s design center in the United States with a strict focus on functionality. The rectilinear silhouette prioritizes angles of attack and departure favorable to off-road use, in addition to a high capacity for transposing flooded sections. The adventurous look is enhanced by 37″ mud tires and the tailgate-mounted spare tire, which has double hinges and an electrically operated window that lowers all the way down for easy access to the cargo.
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Internally, the project breaks with the current trend of large multimedia centers. Hyundai has opted for an interface devoid of conventional screens, projecting vital information onto a head-up display that occupies the entire width of the windshield. The panel prioritizes physical controls and robust buttons, designed for simplified operation in rough terrain.
Although the pickup is the main product derived from this new architecture, the platform was designed to support SUVs of severe use as well. Regarding the engine, the manufacturer maintains confidentiality about technical data, but confirms that the structure is versatile enough to house combustion, hybrid or fully electric sets.
