Strategy to focus on more expensive vehicles made the company earn billions of euros, even with a slight drop in global sales
Ferrari proved that the ultra-high luxury segment remains immune to the fluctuations of the conventional automotive market and announced the payment of a generous bonus of €14,900 (about R$ 91,000) to each of its 5,000 employees in Italy. The figure, referring to last year’s operating results, reflects a curious financial scenario: the Maranello automaker earned more, even delivering fewer cars.
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The recent financial statement reveals that the brand recorded a 7% growth in its net revenue, jumping to €7.1 billion. Net income kept pace, rising from €1.52 billion to €1.6 billion. The financial advance, however, occurred in parallel with a slight commercial retreat: global sales fell by 112 units, closing the year with 13,640 vehicles billed. The strategy focused on exclusivity and even more value-added models sustained record profitability.
The premium paid to employees (exclusive to the Italian operation) is not random. The bonus follows strict criteria linked to overall performance, including volume of deliveries, adjusted EBITDA margin, quality indexes and even absenteeism rates at the factories.
The brand’s profit distribution illustrates a steady climb. In 2020, with a profit of €609 million, the premium per worker was €7,500. Since then, the figures have not stopped rising, rising to €12,000 in 2021 and €13,500 in 2022. For 2025, the official projection aims for a 5% increase in sales and a 7% increase in profit margin.
The injection of spirit in the team precedes one of the most crucial moments in the automaker’s recent history. On May 25, Ferrari will unveil the Luce, its long-awaited first 100% electric model. The bet promises to break the manufacturer’s paradigms and will feature an interior designed by Jony Ive, the iconic former head of design at Apple, marking the beginning of a new era for the prancing horse.
