Ferrari creates ‘forbidden’ car with colors and elements that the brand did not allow until now

Historically known for its hard control over the aesthetics of its cars – even vetoing customers who modify the brand’s visual identity – Ferrari has made a rare exception. The Italian automaker presented an exclusive unit of the 12Cilindri, which defies its traditional guidelines by incorporating unprecedented elements of customization.

Developed over almost two years by the Tailor Made department in collaboration with the brand’s creative office and Asian artists, the project stands out for making design rules more flexible. The biggest example is on the wheels: for the first time in a factory model, Ferrari authorized the use of brake calipers in white, a generally restricted shade to preserve the classic sporty image associated with red or yellow.

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The “breach of protocol” extends to the interior, where the gearshift paddles have also received a white finish, something unusual in the standard portfolio.

Named with the exclusive color Yoonseul, the car sports a 13-layer iridescent paint. The predominant shade is green, inspired by traditional Korean pottery Celadon, but reacts to light by revealing violet and bluish reflections. The name refers to the Korean term for the glow of sunlight reflected off the ripples of the water.

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The cabin reinforces the character of an “art gallery” on wheels. Artist Dahye Jeong created a unique 3D fabric for the seats and roof, while the dashboard incorporates hand-woven horsehair. The central tunnel, developed by Hyunhee Kim, uses translucent finishes that escape conventional carbon fiber.

Mechanically, the car retains the 6.5-liter V12, but even the engine has become visual art: a lettering on the hood, created by the duo GRAYCODE and jiiiiin, represents the sound waves of the engine. The model’s value far exceeds the base price of US$ 464 thousand (about R$ 2,7 million), serving as a showcase for the potential for extreme — and profitable — customization that Ferrari seeks to explore.