Cadillac’s pre-sale in Brazil starts in September with a focus on electric SUVs

Cadillac, General Motors’ high-end luxury brand, has confirmed the opening of its reservation campaign in Brazil, scheduled to start in mid-September. The action officially inaugurates the company’s commercial implementation and will make available a restricted and exclusive batch of units of the LYRIQ and VISTIQ battery-powered SUVs, faithfully translating the manufacturer’s latest expression in terms of technological innovation, bold design and sophistication on a global scale.

According to the automaker’s management, the initial stage was carefully structured to provide a close relationship and highly personalized service to consumers who had already shown interest since the official announcement of the brand’s arrival in the country.

Pioneer buyers registered on this priority list will have privileged access to the exclusive business conditions of this inaugural phase, while the first landings and delivery of vehicles are scheduled to begin in November, varying according to the degree of customization chosen by each customer and the exact sequence of confirmations of eligible reservations.

At the same time, the structuring of the physical network is advancing more and more in strategic capitals, with the implementation of dedicated experience centers in São Paulo, Curitiba and Brasília. The inauguration of the brand’s first exclusive living spaces will take place in line with the period of the Brazilian Formula 1 Grand Prix, in November, a date that will also mark the official debut of the manufacturer’s team on the very traditional Interlagos circuit. The detailed technical parameters of the models, as well as all the definitive guidelines for acquisition, will be published on the company’s official portal as soon as the booking tool is activated on its own channel.