The Chinese group's fourth sub-brand will have an independent sales network and a portfolio based on consolidated platforms, such as the Han sedan
Chinese manufacturer BYD has officially announced the launch of Linghui, its new brand focused exclusively on the corporate market, covering ride-hailing, taxis and executive fleets. The presentation, held in China at the beginning of the month, consolidates the automaker’s strategy of segregating work vehicles from its traditional passenger line.
With the novelty, the conglomerate now has four main sub-brands — joining Denza, Fang Cheng Bao and Yangwang — in addition to BYD’s own main division. To meet the specific demands of fleet owners and professional drivers, Linghui will operate with a fully independent sales channel network. The focus of the operation will be the cost-benefit ratio, delivering with high energy efficiency and lower prices.
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The subsidiary’s initial strategy focuses on the readjustment of platforms established in the group’s global catalog, adapting them for severe daily use. Linghui’s debut portfolio consists of four models developed for different passenger transport niches:
