Legendary English brand will make its official debut in Brazil

Belonging to Geely, Lotus will arrive with a sports car and officially in Brazil, but in an operation independent of the Chinese one

The Lotus Emira is one of the big names of this arrival (Photo: Lotus | Disclosure)
By Boris Feldman
Published on 2026-01-30 at 06:00 PM

The English brand Lotus became famous for the victories and titles won in Formula 1 and especially in Brazil, as it was driven by Emerson Fittipaldi and Ayrton Senna, under the command of Colin Chapman.

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But Lotus did not resist as a company and was acquired in 2017 by the Chinese Geely, a company that already imports and will produce its cars in Brazil in partnership with Renault, but will also bring it by another independent company, the Lotus brand, between 2026 and 2027.

A current Porsche, it will bring the Emira with a combustion engine and also electric sports cars.

Boris Feldman

Journalist and engineer with 50 years of experience in the automotive press. He led newspaper and television teams and hosts the AutoPapo program on radio stations throughout the country.

Boris Feldman
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